XTEP And 360 Sign Strategic Cooperation Agreement In Xiamen

Group and 360 companies signed a strategic cooperation agreement in Xiamen, it is understood that the first phase of cooperation between the two sides, mainly around the XTEP group's sub brand - XTEP children launched, focusing on children's intelligent safety products design, research and development and promotion.

The first landing product will be children's smart positioning shoes based on child safety, and is expected to be available by the end of this year.

Ding Shuibo, executive vice president of XTEP group, and ye Qi, together with Chen Jie, senior vice president of 360 companies, attended the signing ceremony.

As a fast growing sub brand of XTEP group, the brand concept advocated by XTEP children is to release the children's nature. In 2014, the Chinese children's foot health research center was set up in the industry. The research focused on the growth track of children's feet in China, and the database of Chinese children's feet was established to produce more comfortable and safer children's shoes.

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As a leader in the field of Internet Security in the country, it has provided users with good security services for many years. Especially in the field of children's safety, intelligent products are highly sought after by consumers in the market, which is also not available to other Internet companies.

For the cooperation between the two sides, ye Qi said that both companies are leading brands in their respective fields. The strong combination of the two sides can integrate their respective resources and achieve complementary advantages.

XTEP group is highly valued by the two companies in the field of child safety, and combines their advantages in shoe design and production with 360 of the technological advantages to jointly contribute to the protection of children.

According to Chen Jie, senior vice president of the 360 company, the two sides have made certain achievements in the technology of children's smart shoes. The smart shoe dedicated to children's safety has a smart chip that can be located in real time. With the APP in smart phones, users can check the trend of their children in real time.

The children's "positioning shoes" will be launched by the end of this year.

For the two sides' future cooperation plan, Chen Jie said that the two sides will do more exploration for the wearable smart products of children's safety protection, and will carry out comprehensive resource integration and exchange in the field of big data marketing, which also indicates that

The arrival of intelligent era.

The cooperation between XTEP group and 360 is not only a cross-border strong alliance between traditional enterprises and Internet giants in the field of innovation, but also a practical case of 360 technology to help traditional enterprises embrace mobile Internet. It will provide a reference for more traditional enterprises to make use of the Internet's high-tech win-win cooperation.