Prada'S Stock Price Plummeted With Surprising Results

Italy luxury group Prada SpA (1913.HK) Prada group, the stock price plummeted, the stock opened nearly 6%, and its performance was very poor. According to the data, Prada SpA Prada in the first quarter of the Greater China 19.2% fixed exchange rate decline is the worst performance in the entire luxury industry.

In addition, according to Forbes,

SpA Prada group has been in the past year.

The closure of 16 stores, from 49 in the same period last year to 33, in addition to reducing the number of shops opened, the company also said it would increase the carrying capacity of 1000 euro -1200 euro entry products, that is, in disguised price cuts.

To boost sales growth, the group will launch a low price of 700-800 euros.

And group chairman Carlo Mazzi revealed that the market environment in Hongkong and Macao is still bad.

After the Hongkong political movement and the Macao gambling industry were hit by the mainland's anti-corruption, the loyalty of local customers weakened, and the challenge to cater to the needs of customers increased.

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On the last day of March this year, Net-a-Porter and Yoox were merged.

Both the group and Yoox hold half of the shares of the merged group.

LVMH, Kai Yun group also share the e-commerce website, or to authorize its own brand to the authority of electricity.

CHANEL, who once claimed not to "touch the net", has also authorized some jewellery to Net-a-Porter. Only Celine insists that e-commerce will destroy the most treasured shopping experience of luxury goods.

More than just young people, people from all over the world and all ages will spend more time on the Internet.

Shopping is also happening online more and more.

According to McKinsey 2013 data, online sales account for 4% of the total market and increase by two times the overall growth rate of the luxury goods industry.

If we continue to grow at this rate, the online consumption of luxury goods industry will reach 20 billion euros in five years.

The situation is changing so fast that most luxury brands realize that abandoning the line will be abandoned, and they are worried that the electricity supplier will not be able to control and destroy the customer experience.

Gucci, CHANEL, Dior, Dolce&Gabanna and other brands have launched their own app on APPStore, but most of them still focus on information release.

Gucci, COACH and many other brand official website also have sales function.

However, the McKinsey consultancy survey showed that only 4% of respondents had downloaded luxury app.

However, the amount of visits and orders of the official website can not be compared with that of the electronic commerce platform.

A few years ago, SalvatoreFerragamo officially authorized China's e-commerce platform to sell online, but on the outside, it meant more luxury brands were digesting inventory, and their styles were not in harmony.

If it is not for Net-a-Porter to participate in its own business, luxury brand licensing mode has never been the mainstream.

Luxury brands have covered almost all continents on all kinds of e-commerce websites.