The Volume And Quality Of Exhibition Industry In Hebei
The third member congress of the Hebei Exhibition Industry Association learned that last year, the exhibition industry achieved a double leap in quantity and quality, and the number and scale of the exhibition grew fairly well. 298 exhibitions were held in the province, an increase of 25 over the previous year, an increase of 9.2% over the previous year.
Last year, our province
MICE industry
The total exhibition area is 2 million 836 thousand and 400 square meters, an increase of 276 thousand and 900 square meters over the previous year, an increase of 10.8% over the previous year, 98 items of exhibition items at 10 thousand square meters, an increase of 11 over the previous year, an increase of 12.6% over the previous year, and 12 exhibition sites, an increase of 1 over the previous year, an increase of 8.3% over the previous year.
At the same time, the coordinated development of Beijing, Tianjin and Hebei has brought opportunities for the development of MICE industry in our province.
The Beijing provincial council for trade promotion and the Tianjin and China Council for Trade Promotion (CCPIT) have jointly signed "
Beijing Tianjin Hebei trade promotes coordinated development
"Cooperation memorandum", put forward the creation of the exhibition to promote the development of Beijing Tianjin Hebei industrial internationalization as the theme of the exhibition.
Exhibition activities
In the existing international brand exhibitions in Beijing, Tianjin and Hebei, the theme exhibitions with local and industry characteristics are selected as co sponsors and contractors, or as co organizers, and try to launch a new exhibition mode or set up a venue to jointly develop a blueprint for the further development of the exhibition industry in Beijing, Tianjin and Hebei.
Our province also signed an agreement with Shandong and Henan Trade Promotion Committee to promote the cooperation mechanism of the economic development of Hebei Province.
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Recently, reporters learned from the Municipal Bureau of exhibition that by the end of this year, the total area of the exhibition will reach 1 million 950 thousand, an increase of 12.4% over the same period last year. The number of foreign participants attending the conference reached 950 thousand, an increase of 11% over the same period last year, and the overall efficiency of the exhibition industry reached 32 billion yuan, an increase of about 16% over the same period last year.
As one of the ten billion billion industry chains and the important component of modern service industry, the exhibition industry of our city has entered the golden period of upgrading and breaking through.
In the second half of this year, the city exhibition bureau will continue to strengthen the publicity and promotion of our city's Convention and exhibition industry's incentive and support policies, give full play to the effectiveness of supporting policies, support independent exhibitions and exhibitions, introduce large-scale exhibition and exhibition institutions, improve the exhibition industry chain, strengthen the management, coordination and service capabilities of the exhibition industry, launch the "Xiamen Convention and exhibition industry government service measures" in the second half of this year, improve the level of government services, actively promote the four phase of the Convention and Exhibition Center to be put into operation in August this year, and promote the construction of the Haixi international trade and Exhibition Center as early as possible.
We will implement the operation and operation of China's exhibition industry fund and management companies, and conduct research and analysis with the Beichen group and fund management team on the current reserve projects, make good use of the 50 million yuan direct investment quota of the fund, and strive to introduce 3-5 exhibition projects and main bodies to our city this year.
Strengthening marketing and promotion is still an important part of the exhibition industry in the second half of the year. On the one hand, the Municipal Bureau of exhibition will actively launch targeted marketing and strengthen joint marketing of tourism and exhibition. On the other hand, our city will also promote global marketing.
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