Ma Said Amazon Is Just A Shopping Website.

Ma Yun was invited to deliver a keynote speech to the American business leaders at the famous New York economic club.

Although tickets are close to 300 US dollars, they are much more popular than the NBA finals.

It is understood that originally scheduled for 800 entrepreneurs to participate in the activities, the final site more than 1200 locations are all full.

"Our US strategy is very simple and clear: we need to help as many entrepreneurs as possible, male and female entrepreneurs, brands and companies of all sizes to help their products sell to the growing Chinese consumer class."

In this keynote speech, Ma Yun said that while Chinese consumers want to buy American products, they also create jobs in the US and increase US exports to China.

"More than 9 million of Chinese entrepreneurs operate their own small businesses on the retail platform of Ali, and our ecosystem has created 14 million jobs."

Ma Yun said that many Americans' views on China still remain in the past.

In fact, the number of middle class in China today is almost the same as that of the US population, and it will double in 7 years.

This huge new consumer class has enough income to control.

Ma stressed that there is no common retail infrastructure in China, and that the number of shopping centers per million people is less than that of the United States, which is 1/10 of that in the United States.

With the popularity of the Internet and the popularity of the online market such as Ali, Chinese consumers can get personalized shopping experience and shopping online extensively.

"Let's see how big the scale is with a set of numbers: Chinese consumers spent $440 billion in 2014, and this figure will rise to $1 trillion by 2019, while online retail will be three times the growth rate of total consumption."

Ma Yun said.

Data from EMarketer, a well-known market research firm, showed that the cross-border consumption of Chinese online shoppers increased from $2 billion in 2010 to $20 billion in 2014.

It accounts for a large proportion of commodities from origin, from clothing to mother and infant products.

Ma Yun said in his speech, "in the process of Alibaba growth, especially after the listing, people kept asking us when to compete with Amazon and eBay in the US, but our opportunity and strategy is to help the development of SMEs in the US."

He also used basketball and table tennis to compare two kinds of ideological differences. "The United States plays basketball very well and helps big enterprises. China is going to play table tennis to help small and medium-sized enterprises."

In the view of Ma Yun, Amazon has so far dominated its own business, while Alibaba provides a trading platform, which is an e-commerce infrastructure. "The difference between Alibaba and Amazon is that Amazon is a shopping website, people know what to buy, Alibaba is a way of life, people buy surprises and experiences."

Amason was expected to be the first time in the United States to be "provocative" by Amason.

At the beginning of this year, Ma Yun bluntly pointed out that "the United States has no Ali."

Just alive.

In fact, the jump development of Ali also makes Amazon and other comprehensive shopping mall feel pressure.

According to BrandZ, the list of the 100 most valuable brands in the world in 2015, Alibaba has surpassed Amazon and WAL-MART to become the most valuable retail brands.

Even so, but in the United States as a foreign company Ali, in the United States to challenge the Amazon, how hard it is, it is hard to say.

In June 15th, Ma Dekai, a well-known electricity supplier scholar, told reporters in an interview with the Yangtze River Commercial Daily that although Ali was sitting on the nail in the domestic electricity supplier industry, Amazon had been ploughing for 20 years in the United States. It has a complete service quality control system and a Borderless Business Ecosystem. Ali and its PK results are hard to predict.

Ma De Kai said that from the main business perspective, the two have different emphasis.

Amazon focuses on retail, while Ali operates in platform mode, and has no direct effect.

Each has its own advantages and disadvantages.

It is worth mentioning that in Europe and the United States and other developed countries, Amazon occupies a huge market share and advantages, and Ali is far from the depth of the global layout of the color.

Ma De Kai believes that Ali has a long way to go in its global pnational business compared with the former.