V&A Shoe Show Attracted Much Attention. The Exhibition Site Was Crowded.

"XXX once crossed" and "this is a global limited edition" can be said to be the most confusing marketing discourse.

The shoes displayed on this exhibition include the shoes worn by celebrities such as Queen Victoria, Marilyn Monro, the American drama "sex and the city", Sarah Jessica Parker, Lady Gaga, and so on.

Shoes can be said to be one of the most faithful accessories - even if you gain a few kilograms, you can still wear them.

But for the love shoe maniac, commonly known as "centipede essence", its biggest shortcoming is that it can only wear one pair at a time.

Recently, the Victoria and Albert Museum in Vitoria is holding an exhibition about shoes, "shoes: the combination of happiness and pain". Albert,

Compared with the Alexander McQueen retrospective at the other end of the museum, the shoe exhibition is not inferior to the popularity of queuing. Tickets purchased on site can only be purchased after 1 hours. Even after entering, they can only move forward at a small pace per minute.

If you pedal

Admission, then congratulations, you will soon realize the theme of the exhibition of a major element - "pain."

After entering the exhibition hall, at first glance, it may be thought that the organizers moved the shoe cabinet of Harold in the British department store.

There are more than 200 pairs of shoes on the high and low cube.

Manolo Blahnik, Salvatore Ferragamo, Jimmy Choo, Prada and other highly recognizable shoes, but V&A wants to tell the story from its source.

From the Egyptian sandals decorated with golden leaves, the wedding flower pots shoes of the bride of India, China

The small shoes to Europe nineteenth Century sharp shoes, different regional culture has produced unique shoes.

Since the machine was not yet born or has not been popularized, shoemaking is still a time-consuming and meticulous manual work, so shoes become a way for the wearer to express his status and taste.

These ancient shoes still seem to have a familiar feeling, because some of them are recurring in the shoe history.

For example, when the French king Louis Xiv was in power, he launched a craze for high heels with red bottoms, attracting a number of royal nobles to follow suit. After more than 300 years, its red bottom appeared on Christian Louboutin's high-heeled shoes.

Jimmy Choo, which made a profit increase of 7.2% in 2014, is one of the sponsors of the shoe show. The brand has displayed a pair of Abel shoes and wrote in the note that "thanks to the Korean drama fever, the shoes of the female leading players have promoted the sales of Jimmy Choo in Asia and raised the degree of concern".

The exhibition has not forgotten to make fun of it. When it comes to the high-profile shoes that are popular around the world in 1950s, it shows a pair of 10 centimeters purple snake skin thick bottom "hate sky high" worn by supermodel Naomi Campbell in 1993 for Paris Vivienne Westwood.

At that time, Naomi, who was still a small model, fell down on the stage. Unexpectedly, he fell to fame and became the hot black pearl today.

Compared to the suppression of black houses on the first floor, the two floor is brighter.

Several glass cabinets display personal collections and heroism of lovers of love, such as Imelda Marcos, former president of Philippines, Marx.

In 1986, she was exiled to Hawaii by the people's uprising. People found massive shoes in the basement of the Manila palace where she lived.

Her rebuttal is: "I do not have (rumored) 3000 pairs of shoes, I have only 1060 pairs."

Visitors standing in this space can sit down and watch the interviews of 5 shoe designers. They are: Manolo Blahnik, creative director of Jimmy Choo Sandra Choi, Caroline Groves, Marc Hare and Christian Louboutin.

On the projection wall made up of a big Kraft shoebox, the designer talks about his view of shoemaking.

For Christian Louboutin, his creative inspiration may come from a trip, such as going to Egypt to create an Egyptian wind series, but not copying the style that was once popular, but grasping some elements to merge into the new works.

Adhere to the hand-made Manolo Blahnik is more casual, "may be dreaming half the inspiration, I get up and draw down, then fall asleep."

Talking about the impact of technology on shoe design, the 73 year old designer said, "computer is absolutely impossible. It's impossible. I only use pen."

Sandra Choi, creative director of Jimmy Choo, recalled that when he entered the industry, shoes were cut and sewn by hand. "Now they are cut by laser."

Sometimes design teams and production teams need to encourage each other and try new things.