O2O Direct Camp "Choice West Election" Opened Yesterday

One side is the traditional physical retail brand, the other is cross-border electricity providers. How should they be misplaced to avoid their own business? "Everything sold in the west is not available in Yintai shopping mall."

Xia Zhengyu said that this year's opening goal is 4.

In addition to Hangzhou Wulin store, it will also be stationed in Yintai Jiangdong store in Ningbo in September this year.

The "Choice Xi election", located on the first floor of block C, Hangzhou's Hangzhou department store, is officially opened.

This is the first Hangzhou import O2O direct business center built by Hangzhou cross border e-commerce Industrial Park.

The first entity store of West election has a business area of 1200 square meters, and more than 4000 overseas commodities are available for customers, of which 70% are duty paid imports and 30% are overseas cross-border imports.

At present, the main selling products are maternal and infant, food, health care products, cosmetics and other daily necessities.

Shen Sheng, director of "Choice West election", told reporters that because cross border goods do not have Chinese identification, they need to do many shopping guides.

Young consumers will soon be able to accept the sample and sample, and scan the two-dimensional code to connect Yintai net.

Since the first day of business, the promotion efforts were limited, and yesterday's traffic was small, but imported steak and fruit were most popular among the people of Hangzhou. As of 9 last night, the Australian Red mans were sold out and Mangosteen sold nearly 200 Jin.

After Ali, Jingdong and other major business tycoons have been heavily involved in the battlefield, physical retailers have been unable to sit still.

Qianjiang Evening News reporter learned that Yintai business will launch the brand "Choice West election" focused on cross-border electricity providers, and formally set foot in this field.

It is reported that the Western election has reached strategic cooperation with the Ningbo bonded area and China (Hangzhou) cross-border e-commerce Industrial Park in June 26th.

The first store will be opened on the first floor of the C Hall of Yintai commercial Hangzhou Wulin general store.

"Just finished with the suppliers today, the products are very fashionable, so we can not help but want to take out the two-dimensional code to buy the phone."

Xia Zhengyu, general manager of Western election, told the Qianjiang Evening News reporter that this will be the first cross-border O2O experience Museum jointly built by Yintai and China (Hangzhou) cross-border electric business park.

This area is the largest underground supermarket.

The Western election is the hottest product of Hai Tao, the main 5 categories, including beauty,

Food, fresh and fashion home.

"It can be said that

Yes, we do. "

Xia Zhengyu introduced the Western election to include 15000 brands of thousands of brands, such as Pigeon, Xiaolin pharmaceutical, SANA, natural materials and so on.

Fresh is also a highlight. Australian beef and Italy pizza can be bought here.

"For example, a bottle of Evian mineral water, in the supermarket generally 10~11 yuan, we sell 5~6 yuan, nearly half of the cost."

Xia Zhengyu said.

When choosing goods and pricing, the principle of Western election is that the quality of goods should be the same as that of OLE, but the price is lower and the positioning is younger and fashionable.

Of course, not all things can be taken away immediately after the payment is made.

In this experience store, there is also a O2O interactive experience area. Customers can send goods directly to the home in the form of online ordering and bonded direct mail in a larger number of overseas goods stores.

For goods already in the bonded warehouse, the order can be delivered to the home within 72 hours.

In the future, Xi election will adhere to the sourcing and sourcing of more commodities on the one hand, and provide consumers with high quality products and services at a very attractive price. On the other hand, Xi election insists on the innovation and application of O2O, and through the marriage of more online well-known platforms, it will achieve the first direct purchase globally.