Clothing Brands Want To Play Cross Border O2O Is Not So Easy.

Here world

Xiaobian network to introduce to you is the clothing store business to play cross-border O2O anti electric power, overcome the pain point is the key.

It is not a coincidence that the entity retailer collectively forces cross-border O2O.

Expert analysis of the North Institute of research believes that the cross-border electricity supplier market is large enough, the channel is not the key to determine the future, how to overcome industry logistics, warehousing and other industries is the pain point.

On the two day, 3 cross border experience shops landed, and retail entities bet on cross-border O2O to counter traditional electricity providers.

Hunan friends of the Arab Israeli friends of the Hai Hai outsourcing announced that the offline experience shop opened in Changsha.

Prior to this, Huarun Wanjia and Yintai business have also opened cross-border e-commerce experience shop.

It is not a coincidence that the entity retailer collectively forces cross-border O2O.

Expert analysis of the North Institute of research believes that the cross-border electricity supplier market is large enough, the channel is not the key to determine the future, how to overcome industry logistics, warehousing and other industries is the pain point.

Collective efforts to cross border O2O

Friends of the sea under the outsourcing line

Recently, the Changsha friendship store and Youya department store opened simultaneously.

According to friends of the Arab Israeli introduction, the friends of the line shopping experience offline shop online sales, offline display of O2O mode.

Users try or watch objects at the experience shop of the friend's line, and then scan the two-dimensional code to buy the product.

The goods will then be sent from the bonded area and will be home in about 5 days.

The experience of online shopping and O2O mode is not the first case in China.

Earlier, Yintai commerce's cross-border e-commerce brand "Choice West election" supermarket also opened in Hangzhou.

Unlike other friends, the Western supermarket has more products that can be purchased directly offline.

It is reported that the business area of the store is 1200 square meters, with over 4000 overseas commodities to choose from, 70% of which are duty paid imports, which can be purchased directly from the site, and 30% of which are imported from overseas.

At the same time, another entity retailing Huarun Wanjia's ewj shop, a cross-border e-commerce experience shop, is also opening in Shenzhen. The experience shop mainly deals with more than 500 kinds of Hongkong direct commodities including cosmetics, daily necessities, imported food and fresh food.

Counterattack electricity supplier opportunity

Competing with traditional electricity providers for a long time, it is expected that they will pull back a whole city in cross-border business.

The North Institute of Commerce believes that unlike the domestic electricity supplier market, the cross-border electricity supplier boom has only just emerged in recent years, and there has not yet been a single largest company in the industry.

At this time, physical retail takes the lead in making it easier to gain opportunities in the cross-border e-commerce industry.

Retail expert, Hu Chuncai, general manager of Shanghai Shangyi consulting, believes that large domestic electricity providers such as Jingdong and Alibaba have huge market share. Both of them have already taken advantage of clothing, digital and other electronic business development categories.

But for imported goods, especially imported food products, because of the recent release of the policy, the entity retailer is almost at the same starting line with the electricity supplier.

Real estate retail online and offline layout of cross-border business is a change of competition strategy.

Efforts to cross border O2O are also needed for the pformation of physical retail sales.

According to the Beijing Business Daily reporter, the latest report of the friend group shows that in the first quarter, the company achieved operating income of 1 billion 921 million yuan, an increase of 5.61% over the same period, the net profit attributable to shareholders of listed companies was 149 million yuan, down 18.34% compared to the same period last year, and the situation of Yintai business was quite similar.

The retail business of Yintai business last year reached 4 billion 588 million yuan, an increase of 1.7% over the same period last year. The net profit attributable to the parent company was 1 billion 122 million yuan, down 29.7% compared with the same period last year. Meanwhile, the retail sales of the same store also decreased by 3.3% over the same period last year.

Overcome pain points

Whether cross-border business can become a sharp weapon for the traditional retail business to fight against the traditional retail business is not yet known, but overcoming the pain point in the industry is undoubtedly the key to the current cross-border electricity supplier.

An e-commerce industry analyst believes that in emerging markets, overcoming industry pain is more important than preparing for competition.

The source said that with the continuous dividend policy of cross-border electricity providers, more and more enterprises are scramble for cross-border electricity providers. "The key issue is not which industry and which enterprises are going to do cross-border O2O. The key is which enterprises can solve the pain of services, logistics, warehousing and other industries".

In fact, more and more enterprises are investing more to overcome the pain in these industries.

In improving user experience, fresh life CEO Xiao Xin said cross-border O2O mode is in line with the trend of cross-border electricity supplier development.

"Domestic consumers are still extremely scarce in importing information. Opening offline experiential shops can increase the exposure frequency of imported goods, so that imported goods can have close contact with consumers and enhance user experience."

Insiders also believe that building overseas storage is the key to effectively solve the pain problem of cross-border e-commerce logistics distribution. According to the Beijing Commercial Daily reporter, cross-border electronic business including Jingdong, vip.com, ocean terminal, honey bud baby and so on are all making efforts to build overseas warehouses.