Adidasxparley For The Oceans First Sneakers Fashion Attack
Adidas joined in marine conservation.
The German group announced several weeks ago to sign a cooperation agreement with the marine environmental protection group Parley for the Oceans.
The relevant cooperation was finally implemented.
During the conference called "oceans, climate, life" held at United Nations Headquarters in New York, Parley and
Adidas
Jointly released the results of this cooperation.
The brand recently announced the first sneakers for both sides.
The brand uses the plastic waste and fishing nets collected from the ocean and processes them, and designs the first sports shoes.
The shoe upper of this concept shoe is made of recycled material.
Parley
Cyrill Gutsch, founder of public welfare organization, said: "our Parley for the Oceans organization hopes that discussions on environmental changes can focus on the ocean.
Our goal is to increase
public
Understanding and stimulating more cooperation will help protect the ocean.
We are very glad that Adidas has joined us in this mission to bring the creative design to this cooperation, so that we can tell the world that we can pform marine plastics into cool fashion.
Relevant measures have begun to bear fruit.
Following the launch of the G-Star brand, Parley for the Oceans launched the first product co operating with Adidas, and signed a cooperation agreement with O Neill.
Textile recycling helps to save water resources, and the relevant measures are increasing.
In addition to the "floating green" behavior of some enterprises, the western market also promotes public awareness through advertising.
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