Strategic Positioning Of China'S Men'S Shoes Production Base

Here world

The Xiaobian net introduces the production base of men's shoes, and Heshan leads the development of footwear industry in Guangdong.

A few days ago, the main park of Chinese men's shoes production base in Heshan (guru) was held in the Sanlian industrial area of Gurou Town, Heshan.

It is reported that the total investment of the project is 2 billion yuan, the first phase of investment is 800 million yuan, after the completion of the project, it can accommodate more than 200 enterprises to enter, and the output value can exceed 10 billion yuan.

Innovative ways of cooperation between government and enterprises

At the ceremony, the investment representative of the main production Park in Heshan, China, introduced the scale of the project.

The responsible person of Gu Lao town expressed the hope that the park would be built and put into production as soon as possible, and actively promote the gathering of footwear industry in Heshan, attracting more enterprises to develop footwear industry and related industries in Heshan, foster industrial clusters, enhance the visibility of Heshan footwear industry, and promote the upgrading of footwear manufacturing.

It is reported that the footwear industry in Heshan has a broad folk foundation. It has formed an industrial production feature with exquisite workmanship, excellent workmanship, high-grade natural leather, strong R & D capability, obvious price advantage and men's shoes. It is one of the important production bases of China's footwear industry.

However, Heshan has "China".

The title of "production base" is hard to call it "industrial cluster". Thousands of large and small shoe factories are scattered in Sha Ping, Ya Yao, Gu Lao and Gonghe four towns (streets), but they are only natural accumulation of shoe factories.

As early as 2009, the assessment group of China Leather Association has pointed out that when assessing the footwear industry in Heshan, the independent innovation capability of Heshan enterprises needs to be improved, brand image needs to be improved, and the brand team needs to be further expanded.

The shoe manufacturers in Heshan are facing bottlenecks, and the shoe industry association of Heshan is also struggling to find a way out.

At this point, Gu Lao town threw olive branches to Heshan shoe making enterprises, and put forward a way of cooperation between the town government and enterprises to build the main production Park of Heshan, China's male shoe production base.

The strategic location of the main park of the Chinese men's shoes production base in ancient Lao town is the integration of production, R & D, business office, demonstration base, product display, logistics and sales.

This is undoubtedly a gospel for Heshan shoemaking enterprises.

Qiu Wenjian, member of the Standing Committee of the Heshan Municipal Committee and the head of the United Front Work Department, said that the main park of Heshan, China's male shoe base, is a key project in Heshan. It shoulders the important mission of making the shoemaking industry a leading characteristic industry. We hope that the relevant departments of gal Lao and Heshan will go all out to support the construction of the project and strive to build up an early benefit, and strive to make the park truly become the leading base for the development of the footwear industry in Guangdong, and comprehensively enhance the overall scale and development level of the Chinese men's shoes production base in Heshan.

At the same time, Qiu Wenjian said that the construction of the main park project of the Chinese men's shoes production base in Heshan (ancient Lao), opened up a new realm of industrial investment, opened up a new mode of industrial development, innovated the way of cooperation between government and enterprises, and improved the new ideas of economic development, which will have a significant and far-reaching impact on the pformation and upgrading of Heshan's footwear industry and the economic development of ancient town and Heshan.

Build platform for shoe industry development

"The completion of the main park of China's men's shoes production base will build a platform for the development of the footwear industry in Heshan, forming industrial clusters, upgrading the scale and scale of Heshan footwear industry, and promoting its healthy development. It can be regarded as a new starting point for the development of Heshan's footwear industry."

Deng Rongting, Secretary of the Town Committee of Gu Lao Town, said: "for the development of the park, we have far, middle and near three phases of planning, covering an area of more than 200 mu in the near future, more than 500 mu in the middle and 1000 mu in the long term."

Shi Zhijian, President of the Heshan footwear industry association, said that the completion of the main production Park of Heshan, China's male shoe production base, will help to promote the footwear industry agglomeration, make full use of the radiation and driving role of the base, attract more enterprises to develop footwear industry and related industries in Heshan, foster industrial clusters, form group advantages, embrace rolling development, enhance the popularity of Heshan footwear industry, and promote the pformation and upgrading of shoes manufacturing industry.

At the same time, after the completion of the main production zone of Heshan, which is the base of China's men's shoes production base, with the presence of leading enterprises, the radiation and driving role of the base can lead to the integration of the upper and lower reaches of the footwear industry's R & D, business office, logistics, sales, printing and packaging industries.

This attraction is not only aimed at Heshan's local shoemaking enterprises, but also the shoe manufacturers of Guangdong's Pearl River Delta and other provinces are quite interested in this project.

"There are already many Pearl River Delta shoemaking enterprises contacting us, such as shoemaking enterprises around Guangzhou, who are quite interested in entering Heshan, China's main production base for men's shoes."

Zhong Jinwen, mayor of ancient town, said.

Heshan shoe trade association and Yuehua Hong Property Development Co., Ltd. are also actively bridging the business, introducing business partners and introducing more business friends and partners to Heshan's main production Park of the Chinese men's shoe production base to invest in the industry and seek common development.

Chinese men's shoes are reported.

The production base Heshan (ancient Lao) main park is located in the lower six residential quarters of the ancient Lao San Lian Industrial Zone. The total investment of the project is 2 billion yuan, and the initial investment is 800 million yuan.

It will build a professional park with complete functions and strong industrial driving, including shoe research, business office, product exhibition, footwear packaging, etc., mainly for the developed areas of the Pearl River Delta region and the domestic large scale shoe enterprises.

After the park is completed, it can accommodate more than 200 enterprises to enter, and the output value can exceed 10 billion yuan, and the tax revenue will exceed 200 million yuan.