Exhibitors At Home And Abroad Attend The Fifteenth Shenzhen Trade Fair

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Xiaobian of the network introduces you to more than 1000 brands at home and abroad to participate in the fifteenth China (Shenzhen) international brand clothing and apparel fair.

Yesterday, the three day "Fifteenth China (Shenzhen) international brand clothing and Fashion Fair" opened in Shenzhen Convention and Exhibition Center. From fashion creativity to technology guidance, the new trade fair launched the theme of "technology leading fashion", actively integrating fashionable cross-border resources, running through the industrial chain upstream and downstream, with the most original brand debut, the most fashionable fashion show, the most vivid design energy, and created a fashion feast with equal emphasis on fashion and commerce.

Wang Tiankai, vice president of the China Textile Industry Federation, Sun Ruizhe, Zhang Li, Chen Biao, vice mayor of Shenzhen, attended the opening ceremony.

Main technology innovation card

Suddenly the flash of the color lamp suddenly burst out under the intense movement. Under the huge screen 3D's video effect, the male dancer attracted the audience's attention with the graceful posture of the "black swan". In a flash, a team dressed in "JINGNA Jing Na" brand dress went to T station, and the curtain of Shenzhen costume meeting was opened.

The ingenious opening strongly reflects this Shenzhen.

The theme is technology leading fashion.

In fact, the concept of "technology", which was the main theme of the trade fair, was first revealed in the first show of "the 20th anniversary Star Fashion Festival".

On the first day of yesterday's clothing trade fair, Shenzhen's clothing giant and exhibitors were even more brilliant, big show technology and fashion creativity, every show, every booth, with great intentions to reflect the relationship between technology and fashion, will be imagined as a creative space, highlighting the boundless charm of cross-border.

Shen Yongfang, President of Shenzhen garment industry association, said that in the context of the new round of technological revolution and industrial change, in order to implement the innovation driven development strategy of Shenzhen, the highlight of this trade fair is "highlighting the convergence of innovative resources, promoting innovation and integration of technology, art, design, creativity and culture", leading fashion, helping enterprises understand the market, improving their ability to innovate independently, accelerating the pformation of scientific and technological achievements, and promoting independent brand innovation and Chinese design power to the forefront of the international fashion stage.

It is reported that in addition to the opening show, the brand special release show from hall 5 will also be staged all day. Many well-known clothing brands will release the latest trend of fashion. The Trade Fair will offer a fashion festival for Shenzhen citizens and exhibitors at home and abroad.

Meanwhile, the woolife Oriental fashion designers' brand incubation competition will also be held during the exhibition. More than 20 Oriental Plush design themes will show the audience the charm of Oriental culture at the competition site.

More than 1000 brands in the world

It is understood that the area of this trade exhibition area is more than 80 thousand square meters, and the 6 exhibition pavilions have more than 3000 booths, attracting more than 1000 brands from home and abroad.

Many famous clothing and clothing brands in China are also coming to the stage, bringing the technology color into multiple creativity and rich content, presenting the audience with a unique visual enjoyment.

At the same time, the exhibition also attracted nearly 100 brands from more than 20 countries and regions, such as the United States, Britain, France, Italy, Korea and other countries, and displayed the important role of Shenzhen fashion industry in leading the international fashion.

Reporters in the museum also found that the "Longhua big wave fashion innovation hall" sponsored by the New District Management Committee of Longhua once again made a brilliant appearance with diversified creative display. The Big Wave Pavilion takes creativity as the guide and takes the brand as the carrier to create an open, new ecological and experiential fashion life, and comprehensively enhance the international popularity of the big wave fashion creative city "fashion Silicon Valley".

Support original power

This session also focuses on supporting "original strength" to boost original design.

Starting from the fourteenth Shenzhen trade fair, the organizing committee innovating the "future star" exhibition area to attract many original fashion designers to enter.

This year, the organizing committee's effort to build the "future star" exhibition area will continue to work together with many original designers to unveiled the 2 Pavilion, which will create an original design concept area, support the original design of Shenzhen, and promote continuous attention of buyers and shopping malls to help original.

Fashion designers achieve business results.

With the globalization of the market and the rapid development of China's economy, more and more international brands come to China to seek cooperation and develop the market.

As an excellent window for overseas brands to visit China, the annual Shenzhen trade fair attracts a large number of overseas brands and designers.

It is reported that brands from more than 20 countries and regions from France, Italy, Germany, South Korea, China and Macao will pass the exhibition platform and "test the water" on the mainland market.

Among them, the "Macao Pavilion" made up of many original design brands in Macao also appeared for the first time in Shenzhen trade fair.

As a city that links the eastern and Western cultural bridges, diversified culture has spawned the clothing design industry in Macao. A number of Macao original brands with potential for development have attracted much attention.

"The success and uniqueness of the Shenzhen Trade Fair is mainly based on the advantages of the operation mode. On the basis of the government's strong support, guided by the association, taking the market as the criterion, cross border and pluralism brings together the latest fashion forces to create an international garment trading platform."

Wang Tiankai, President of the China Textile Industry Federation, said in an interview with this newspaper that Shenzhen should shoulder the benchmark role of the garment industry pformation and provide more mature models and exploration for the future development of China's clothing industry.

It is reported that "2015 Shenzhen international textile fabrics and accessories".

It was also held at the same time.