The Greeks Are Buying Branded Bags Crazily For Value Preservation.

Europe's economy is worsening, and China's luxury goods market is in a stagnation. It is certain that the financial statements of luxury companies in 2015 will not look good.

The Greeks used to buy CHANEL handbags, high fashion, designer shoes to preserve value.

Not only do the higher income groups buy more luxuries at the beginning, the working class is also joining the ranks.

The 48 year old Greek lawyer, Sophia Marcoulakis, is the mother of two children. Recently, she bought herself a brand-name handbag.

If she was in peacetime, she would not spend her money on such things.

But now is the very moment: in July 5th, the Greek referendum overwhelmingly voted against the international bailout clause, and the banks began to close. The worst result could be the withdrawal of Greece from the euro zone and the collapse of the banking industry. Many Greeks were worried that their savings would no longer be raised.

Because of this worry, Marcoulakis said to Washington Post that she regards buying brand name handbags as a solid investment and that the government can not take away assets.

The Greeks, who hold the same idea as Marcoulakis, have said that the Washington Post says they are buying value by buying CHANEL handbags, high fashion and designer shoes.

In the past, when the national economy almost collapsed, people usually changed money into dollars or gold.

Not only do the higher income groups buy more at the beginning.

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They are also joining the ranks, but they are mostly motivated by the mentality of "getting drunk now."

Chris Dako, a 25 year old restaurant waiter, recently plans to buy a new pair of shoes.

"What shoes? The best.

If the government is going to take my money away from me, I might as well spend them. "

Dako said in an interview with the Wall Street journal.

It's a good idea to consider luxury goods, especially luxury goods that are very scarce, as hard currency.

Previous interface news has been reported, last April, Christie's in a field.

A total of 6 Birkin bag were sold, and the price of each of them was over HK $500 thousand (about 400 thousand yuan).

Besides clothes and shoes, sales of luxury cars have soared.

Greek media Greek Reporter said that in the first quarter of 2015, Lexus's sales in Greece increased by 184.6% over the same period last year, Land Rover rose 137.5% and Porsche rose 150%, even though BMW's rise was the smallest among all luxury cars, and 10.7%.

However, these crazy buying behaviors are temporary. For luxury goods, it is better to prepare for the collapse of Greek luxury goods sales in the long run.

After the Greek economy plunged into crisis, the Washington Post quotes an assessment report that there will be a maximum of 44% Greek population in poverty.

Since the closure of the bank, 40 thousand -5 people have been fired.