Fast Fashion Competition, Designer Side Line Is Not Good.

In the fashion world, it is always said that light luxury can not be done, nor is hard luxury.

In the end, what brands have been abandoned by consumers?

Guess

The typical boss responsibility system is to eat old books and make a living.

In the 678 tier cities, youth's favorite sequins and flower prints can be used vigorously; the side zipper washed jeans, which were popular in 80s, were also sold on the official website.

In twenty-first Century and 15 years after normcore had been burning for several years, the American sexy girl was sure to move the 20 year old girl's heart.

Zara, H&M, UNIQLO and other fast fashion brands: who do not make jeans, while others are doing jeans, they also do sports, basic funds and show elements.

The basic model is not UNIQLO, but fashion is Zara.

If you want to catch the young consumers, you can't go back to the mass market.

Cough, another brand that can't find a face, not at all, at least it still put the super logo on the T-shirt.

Gap used to mean the basic element of "cool", and later turned into an ugly basic fund.

You may say that UNIQLO is also basic and ugly, but cheap and interesting, as well as cross border cooperation with big brands, high-tech products sell well, and marketing is also playing tricks.

American Apparel

Sexy cards don't play well, sexy cards don't play well, sexy cards don't play well.

Three important words.

But we have to name AA. It's not sexy, it's "70s porn" style.

Do you remember the models in the ads that didn't wear jackets or pants and put on a peculiar gesture of provocative posture? I really want to know what the mentality of female consumers who are still buying is to pay for their wallets.

Sexual harassment prosecution, public money private use, layoffs were investigated by law firms and high level changes. Negative news has not been broken since last year. It is said that a total of 20 lawsuits are facing.

It is strange that companies who fight too hard will do well in the market.

A&F can be said to be the brother of AA. In the advertisement, a naked male, a naked girl, attracts all the teenagers who are highly hormonal.

Therefore, if we want to make a fire, we should have a good match.

The street 50 year old aunt has a hand, can you bear it? Can you bear it? It's a good idea to do it at a loss and frenzy. January 1 update is good enough to tolerate ugly. Outlet is piling up mountains and wants to be middle and high end vendors.

The founder has been messing around. The high level has changed the blood, the designer has seen the wrong way, the market is not good, the position has been mixed up, and the result has lost itself.

There are always one thousand reasons why a brand is abandoned by the market.