UNIQLO'S Strong Overseas Market Will Continue To Expand Our Market.
Uniqlo
The parent company XXX group has just announced its achievements in the first three quarters of fiscal year 2015, and China is still an important market that keeps the apparel group growing.
Up to the end of May 2015, the total revenue of XXX group reached 13481 billion yen, an increase of 23.9% over the same period last year, while operating profit increased by 35.5% to 189 billion 200 million yen over the same period last year.
Among them, the main brand UNIQLO performed very well in overseas markets, operating income grew 47% to 481 billion 800 million yen, and operating profit increased 55% to 51 billion 900 million yen.
The growth of the overseas market owes much to the rapid growth of the performance in the Greater China and South Korea, especially in the European market, resulting in a decline in net profit due to the refurbishment of stores.
As of the end of May, UNIQLO's total number of overseas stores has reached 767, of which 442 stores have been opened in Greater China.
UNIQLO is continuing to carry out the strategy of "demolishing old buildings and building new products" in Japan. It will increase the average scale effect of stores by building large stores instead of the smaller ones in the past.
And overseas is expanding the trend of new stores. By the autumn of UNIQLO's 2015 annual report, the number of overseas stores will exceed 814 in Japan.
In fact, UNIQLO is a popular brand in Japan. Its early stores spread all over the major business circles, along the streets, subway stations and other crowded places, and many shops under the subway stations are relatively small.
In the first three quarters of fiscal year 2015, Japan closed 27 such stores.
When UNIQLO entered the early days of China, the store size also varied from 60 square meters to 1000 square meters, but now 1000 square meters are already the standard configuration of UNIQLO shops.
In the first three quarters, the number of stores in the Greater China region increased by 68.
In the second half of this year, UNIQLO will also carry out a series of new marketing activities in China, including the overall publicity of new stores after China's rapid expansion.
Previously, UNIQLO has been promoting its UT Series in China, and this year it may be the turn of jeans.
Besides, another low price of fast selling.
brand
GU's same store sales also achieved double-digit growth, exceeding the group's expectation and increasing the total turnover and net profit of the group.
GU entered the Chinese market for the first time in September 2013, and is highly expected by the fast selling group, hoping to develop it into another brand expanding overseas after UNIQLO, especially in China and Southeast Asia.
The UNIQLO series of UNIQLO is playing more and more skillfully.
UT, which collaborate with Line, can raise topics every time, and the designers who are looking for collaborate are becoming more and more famous.
Front
Hermes
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Women's wear
The art director, Christophe Lemaire, has announced a series of special designs for UNIQLO for a while. Recently, 4 of the fashion websites Style.com have been spoiled. They were officially launched in October.
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