Branding + Business Is The Only Way To Pform Garment Market To Two Major Problems.

It is not easy for the wholesale market to catch electricity. Experts believe that Guangzhou's clothing industry is branding +

It is the only way to explore intelligent robots instead of artificial ones.

Guangdong's clothing production accounts for 1/5 of the country's total output, and its export volume ranks first in the country for many years.

But it is unavoidable that behind the hot market, pportation, logistics, fire and other social management problems, coupled with the impact of electricity providers, labor costs rise, businesses turn to electric shock but can not play, nearly 80% of traditional businesses do business losses.

What are we going to do? Some new exploration is emerging, for example, in the field of production, there are processing factories trying to replace manual labor through big data and intelligent machines, and market differentiation and branding are advancing simultaneously.

The concept of "man + Costume" is promoting the pformation of professional market.

Guangdong is not only China but also the most productive area of clothing production in the world.

According to the data released by the Guangdong clothing and apparel industry association, Guangdong's clothing production and processing capacity steadily ranked first, first in the whole country, with a total output of 4 billion 527 million, accounting for 1/5 of the country's total output.

Export clothing 27 billion U.S. dollars, for many years ranked first in the country.

Guangzhou is undoubtedly the most important province in the most cattle province. Liuhua business circle, thirteen line business circle, Zhongda business circle and Shahe business circle are important links in the circulation field.

Take Liuhua Road, Liuhua Road, Zhan Nan Road and people's North Road as an example, the market has set up more than 30 professional clothing markets, with an operating area of nearly 1 million 500 thousand square meters, more than 30 thousand merchants and an annual turnover of 40 billion yuan.

How to pform professional market is a common problem facing the whole country.

With the electricity supplier is the two major starting point for pformation. This is not a matter of whether or not to do it, but rather a change in consumption habits.

Xia Lingmin said that at present, China's online shopping consumers are 150 million.

Clothing accounts for 30%, and the huge consumer market is an opportunity for the garment industry to give up and neglect.

In 2013, the national electricity supplier turnover increased by about 25%.

Compared with the traditional wholesale format, the growth rate was significantly ahead.

In 2014, Taobao's double eleven days were more mouth watering.

However, the pformation of the specialized market is not simply to put the product on the Internet, but to sell it faster through the Internet. The electric shock must also take the Internet as an information platform to quickly understand the changes in the market, thereby providing support for business decision making by using the Internet.

Problem 1: going to inventory pressure, mountain labor, labor costs increased by 50%

From the global economic downturn to the domestic economic adjustment, from the slowdown of consumption growth to the increase of comprehensive cost, from the change of industrial elements to the restructuring of competition pattern, Guangdong garment industry has undergone an unprecedented test.

Xu Yuping has been working in the clothing industry for nearly 20 years. He said that in the past few years, when the peak was reached, there were 600 thousand pieces of storage clothing, and the production cost of 50 yuan per item was only 30 million yuan.

The rise in labor costs is unbearable.

Tong Hui is a clothing manufacturer. He said that before 2008, the cost of clothing for garment manufacturers accounted for 30% of human cost, but it has surged to 45% at present. That is to say, in the past few years, the cost of human resources has increased by 50%.

The new economic normal "Internet +" is no longer news in clothing sales.

Xia Lingmin, vice president of the China Federation of textile industry and chairman of the circulation branch, said that at present, 150 million of the online shoppers in China, 30% of textile and clothing, and the huge consumer market are the business opportunities that the garment industry can not ignore.

However, it is not easy for professional market to embrace "Internet +". Dealers from Liuhua business circle said that from 2011, they had been operating on the platform such as Taobao, and only 2~3 orders per month were basically losing money.

Zhao Ping, a researcher at the Ministry of consumer economics and a special expert of the Ministry of Commerce, said that a survey was conducted. Almost 50% of the merchants in the wholesale market had visited Taobao, but 80% did not make money.

Chen Xiaoran, a distributor of Guangzhou white horse market, said that there were businessmen hesitant to sell new products or sell tail products online. Dealers under the former had opinions, and the latter could not sell, equivalent to smashing signboards.

Explore 1: professional market more and more, brand specialization

Professional market is becoming more and more specialized.

In the many professional markets of Liuhua business circle, the white horse clothing market is a well deserved leader, middle and top grade man.

Mature women wear mostly.

Red cotton and Hui Mei are two European and Korean fashion centers, of which the price of red cotton is more expensive than that of sinicus, and some brands even catch up with the price of white horse.

The Tianma market is near the subway entrance, and the women's street has attracted many neighborhoods.

One horse became a Menswear brand franchise base.

Jinxiang is a professional underwear City in China. This is the existence of a lingerie Kingdom, such as underwear and household clothes.

Swimming trunks are the main players. Their influence is covered at home and abroad, and foreign buyers can often be seen.

At present, the Guangzhou professional market gets together to catch the electric shock. Instead of competing with the existing B2C e-commerce platform, it is better to do the Internet + segmentation market, strengthen its own advantages, and expand its influence on B2C dealers through B2B.

Yang Xiaoqiang was originally a champion of IT Business District of Tianhe dangle. After the rise of Jingdong, some IT people turned to Shahe clothing city, and worked with the original dealers to touch the IT through the way of people and clothing.

Walk into the professional market of clothing wholesale market and Xintang cowboy clothing in Shahe area, and see many billboards specially for the electricity supplier in the stalls.

Li Shengzhi, President of the Guangzhou Garment Manufacturers Association, said that the industry has tried to solve the rise of labor costs in two ways. A production process is streamlined, that is, modularization of garment production, and by raising the output of the unit, increasing the wages of workers, it also provides a reduction in the cost of production.

The other is to use robots instead of people, and use big data softwares and intelligent machines to make clothes, so that enterprises can reduce production costs.

What's the result? Li Shengzhi said, this model is in the exploratory stage for a period of time to assess.