Clothing Brand Fitting Room Do Not Let Customers Panic.

Do you often go to the clothing store?

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We should be familiar with the fitting room. In the past two years, the reports on the fitting rooms have been frequently reported, and many of the brand's fitting rooms can not afford to scrutiny on the basic details.

Since last night, our circle of friends has been cleaned up by more than three rounds at the fitting room of UNIQLO Sanlitun shop. This morning, UNIQLO officials issued a public statement to clarify speculation.

Let's not talk about the ins and outs of the events and the right and wrong of taking advantage of the marketing.

Picture: don't make noise. Is the picture above genuine?

Over the past two years, reports about the fitting rooms have been frequently reported. Before UNIQLO, H&M and GAP had "shot": in 2011, a pair of girls and girls dressed in Raffles H&M store in Dongzhimen, claiming that they had been pulled out of 26cm wounds by anti theft buttons. In 2013, a female customer tried to be candid in the GAP shop of overseas Chinese.

Perhaps these are the examples, but many of the brand's fitting rooms can not afford to be scrutiny on the basic details.

"To the curtain of UNIQLO," the stem has been damaged, but how many people have actually encountered the test of clothes being pulled out of the curtain?

For brands, the fitting room is equipped with simple curtains instead of doors with internal locking.

Although convenient and low cost, there is no sense of safety for customers. Even if you have a buckle or a safety sticker or a canvas curtain, can you expect it to add extra points to the safety of the fitting room?

Picture: a canvas curtain, can you expect it to score extra for the safety of the fitting room?

Two or three people share a fitting room, occupied by the warehouse space; the temporary fitting room is not too large, no ceiling, otherwise it is too tight and opaque.

The lack of sense of security has posed a hidden danger for accidents in the fitting room. The bad fitting experience has made consumers put aside the commodities that have already grown grass.

Go to the mall, go to the local tyrant dressing room, put on flowers, sit on the European bench, and go down to a "curtain fitting room" with the test.

Xiaobian specially asked several girls who often burned their bags and got the same answer: "the expensive brand, usually the fitting room experience is better."

Photo: bump front design shop shop fitting room

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Photo: ARMANI Shanghai flagship store fitting room

But Xiao Bian still feels that it is not necessary to provide a fitting room and a brand that meets basic functions and security.

In this storm, the innocent "lying gun" UNIQLO was also pushing the 4D virtual fitting room. At that time, the technological wave brought about not only the topic, but also some humanistic reflections on the privacy boundary.

Photo: UNIQLO 4D virtual fitting room

Instead of watching "how to use the fitting room correctly", it is better to think about how to manage the fitting room correctly.

In the era of "Internet +", for some

For example, there may be only one fitting room between online and offline.