Men'S Sales Growth Has Surpassed The Overall Rise Of Women'S Clothing Market.

The fashion trend of women's wear has become increasingly unclear. Some experts even suggest that the new fashion trend is no trend.

In this case, men's clothing is being revived.

The men's wear market is developing rapidly. Just like a toddler wearing his sister's high-heeled shoes, he has grown faster than women's wear.

But like a little brother, it may never really catch up.

But from the first phenomenon of New York men's wear week, it is a good start.

The long-awaited first New York men's wear week is now in full swing. Thom Browne, Public School, Robert Geller and Calvin Klein Collection have shown their 2016 spring and summer men's wear series.

Since the 90s of last century, New York has never owned its own men's wear week. The success of today's success is mainly due to two reasons: Sales and timing.

According to the relevant data, in the past ten years, the men's wear market has been growing rapidly.

By the year 2014, men's clothing sales had reached US $440 billion, just as the United States had reached US $60 billion.

In 2014, the growth rate of men's wear and women's wear sales was 4.5% to 3.7%, and men's wear rate has exceeded women's clothing. Although women's clothing business is still ahead of the total sales volume.

In a survey, IbisWorld, a research firm, found that men's online sales grew more than any other retail category in the past five years.

The main reason is that the e-commerce market of men's clothing is not yet saturated, so they still have room for growth.

IbisWorld expects that men's clothing will continue to lead the market in the next five years.

In fact, men's clothing is riding the trend of the east wind to the road of revival. According to relevant data, in the past few years, some influential young designers like Jonathan Anderson, Shayne Oliver, Craig Green have started to be men's wear designers.

Steven Kolb, chief executive of CFDA, once told Bloomberg: "American men's wear editors and buyers have now seen the talent of many local designers, and they think it's time to push them."

According to the data, over the past year, more than 40 million of Americans buy clothes on Amazon.

And this cooperation, Nautica, Tommy Hilfiger and Perry Ellis and other 7 brands provide some source of goods on the Amazon platform.

18 brands are sold on Amazon's East Dane and MyHabit website.

For now, despite the whole

It did not reach the level of men's clothing week in Paris or Milan, and had the same creative and commercial trade ability.

However, the opening of the New York men's wear week proved true.

The scale of profitability and viability.

For many years, designers of men's works in fashion week in New York have been in an awkward position, because this is not the ideal display platform that designers want.

In the 90s, designer Helmut Lang decided to show his women's dress series before European fashion week instead of following it. It changed the entire New York fashion calendar.

The new schedules get rid of the too close schedule for men's and women's shows.

Basically, the men's show at that time has been absorbed into the women's show.

But this also led to the fact that New York men's designers had to show their clothes in a few weeks after the European men's show.

The problem is that retail buyers tend to put most of their budgets in men's week in Europe.

This means that New York designers have to fly to Paris or Milan to sell their products and show their costumes in the show.

However, they will return to New York to show again, and once again cast a shadow on the women's wear show, resulting in a confusion.

Today, this problem has been solved.

Fashion buyers and editors will be directly from Europe to New York, though they are not very satisfied with the arrangement, because they will have more time to rest on vacation.

But for New York designers, this is the best feedback.