2015 CBME China: Who Will Grasp The New Wave Of The Development Of The Baby Industry?

The world's leading pregnancy and baby show -- the fifteenth China CBME exhibition of children's children's show and children's Wear Exhibition (hereinafter referred to as 2015 CBME China) opened in July 22, 2015 at the Shanghai New International Expo Center. 2015 CBME China's forward-looking vision shows the latest products and trends, deepening business exchanges and exploring industrial hotspots. This year is also CBME China 15th anniversary. The organizers celebrate 15th anniversary through the series of activities and exhibitions.

As the world's second largest consumer of pregnant and infant products, China's pregnancy and baby market is constantly heating up. Meanwhile, consumers' product choices are more abundant, their purchase channels are more diversified, and consumers' consumption habits are changing. The new trend brings new opportunities and challenges. In the new stage of the development of the industry, 2015 CBME China will join hands in focusing on the present and leading the future.

Focus on the latest products and trends of global pregnancy baby brand display

Market continues to heat up, product demand continues to improve. 2015 CBME China increased to 205000 square meters, and exhibitors increased to 2147, including Pigeon , Babu beans, Barbara 2836 famous brands from all over the world, including Britax, Wang, Desigual, dorel, Fei Xue, good children, Hape, Haier, Heinz, CO Sheng, Hui, Hui, Kiddy, ME&CITY KIDS, MGM, wood play family, Nestle, Hush Puppies, AVENT and so on, are focusing on the latest products and ideas. More than 700 brands have debuted in CBME China for the first time.

Liu Chengyou, general manager of Haier group's Oasis children's products, said: "Haier hopes to provide consumers with an overall home solution, while the baby and baby industry is also an important component of family life. We are constantly discovering deep opportunities in the process of deepening this industry."

　　 Semir Wu Shumin, general manager of clothing brand MarColor, said: "the quickening of the products of pregnant and infant products, the situation that the market will be settled by several basic funds and basic fabrics will no longer exist. We brought it this year. Children's wear Adopt fast fashion design techniques to inject new vitality into the homogenized children's clothing market.

At the same time, international brands poured into the Chinese market, and 2015 CBME China welcomed the largest international exhibition group in history. Nearly 200 exhibitors from Australia, South Korea, the United States, Taiwan, Spain, Hongkong, the United Kingdom, Southeast Asia and many other countries (regions) display more than 700 quality products and services with international brands.

Martin Boyle, executive director of British iCandy, said: "young parents in China are now advocating healthy lifestyles. The new car we brought this year will enable parents to easily control baby strollers while running.

In order to promote product innovation leading the future direction and excellent development, we will help the industry to grasp the latest product trend of the industry for the first time. 2015CBME in China, the first sign of the 6 entries in the East check-in hall is 153 major innovations of the Yun Yingtong.

Britax's new product has been selected for the first time this year's CBME AWARDS best steam seat product. Its Oliver Schuchmann, general manager of China, said: "China is constantly regulating the child safety seat industry, and the whole industry has grown significantly. Britax will adhere to innovation and bring the most advanced technology and products into China.

Under the great authorization of cartoon cartoon, 2015 CBME China continues to set up the brand authorization area to help the authorized business and the authorized business to effectively link up. Wang Junfeng, general manager of MATTEL Greater China, pointed out: "in the past three years, our brand authorized team members have doubled three times, and the authorized parties are very interested in our brand, hoping to achieve win-win through open partnership."

Fashion and business elite to welcome children's fashion feast

With the improvement of living standards, pan 90 consumers are becoming more and more aware of the design and fashion of children's clothing habits. Fashionable children's wear is bringing new growth in children's wear market. The 2015 CBME Cool Kids Fashion Shanghai fashion children's Wear Exhibition (2015 Cool Kids Fashion Shanghai) landed again at Shanghai New International Expo Center. 5000 square meters of exclusive exhibition space ushered in 18 countries (regions) 67 fashion children's clothing brand.

The business elite of department stores, shopping centers and commercial real estate, as well as agents, franchisees, fashion buyers, designers and media, come to the spot to exchange face-to-face with the brand, and grasp the trend of children's wear through the series activities such as trend forums, children's wear design competition, fashion design show, children's fashion show, children's wear Museum and so on.

"Many of the world's clothing brands are expanding into children's clothing. This year, we bring happy, fresh, rebellious, but not too much fashionable children's clothing to the booming Chinese children's wear market," said Gal La Calaf, sales manager of Spain clothing brand Desigual China.

To diversify large buyers and develop a thriving baby market

In addition to Jingdong, Su Ninghong children, Yintai business group, Huarun Wanjia, Wuming, Huashi pharmacy and other large domestic buyers from different fields, many famous international procurement such as windeln.de (Germany), West pine house (Japan), El Corte Ingles (Spain), GOLDEN SHIELD SDN BHD (Malaysia) have also appeared in 2015 CBME China. Winnie Lim, deputy manager of GOLDEN SHIELD SDN BHD, said: "customers in Malaysia now need products with high quality and reasonable price. The products made in China have made great progress in quality. We have come to CBME China to recognize new products and suppliers."

At present, the development of infant and child industry has been developing rapidly in the commercial real estate field. The 2015 CBME China organization has formed an elite visiting group from 70 shopping centers including Yintai, gang Hui, Jin Ying, Wangfujing, Parkson, and department stores, to help you visit the highlights area more effectively and to connect with new brands outside the sea. Jia Min, director of investment management of Yintai business group, said: "the consumption potential of the pregnancy baby market is worth digging. We will look for more partners in the commercial real estate market."

Authority and industry experts to interpret the hot trend

2015 the CBME China baby pregnancy Industry Development Symposium released the 2015 CBME China baby and baby industry survey report for the first time, and with Kantar Retail, Nelson and other authoritative institutions and senior pregnant women experts in the keynote speech of Shanghai Himalaya Center Grand View stage to explain the industrial development trend and share the actual business intelligence results through the keynote speech of leading the industry development. 2015 CBME China adheres to the strategy of "bringing in and going out", helps to understand the Chinese market for overseas brands through international symposium, helps them understand China's baby industry and consumer needs, and prepares to enter the Chinese market. At the exhibition site, the 2015 CBME symposium also discussed several hot topics in the field of commercial real estate, purchasing and management, and digital marketing through a number of keynote speeches and forums.

The baby industry is a caring industry that pays close attention to the healthy growth of children. As an industrial platform, CBME China not only encourages independent innovation and protects intellectual property rights, but also actively implements corporate social responsibility, and conducts charity charity activities to protect children from stars in the exhibition site, so that more enterprises and individuals can join the ranks of caring for children with autism.

In 2015, it was also the 15th anniversary of CBME China. Through the 15th anniversary exhibition area and the theme of "thank you and wonderful colleagues", the organizers demonstrated the 15 years of common development and changes of CBME and industry. Gong Kangkang, general manager of China (Hangzhou), said: "after 15 years of precipitation and growth, CBME China has become the largest and most professional baby show in the world. Thank you for your support and assistance to CBME. In 2016, CBME China will be held for the first time in Hongqiao National Convention and Exhibition Center in Shanghai. We also hope that in the next 15 years, we will work together to create a brilliant future.