2015 The Import Clothing Industry In The First Half Of The Year Has Three Major Characteristics.

China's imports in the first half of this year

Sales volume is not high. Some of the importers of clothing business generally say that the poor market demand and low enthusiasm of consumers are the main reasons for the poor sales volume of imported clothing.

Insiders say that

Sales mode will be an effective channel for importing clothing merchants to improve sales volume.

What is the current market situation of China's import clothing industry?

Import clothing business low profitability

Many large shopping malls and imported clothing brands in Beijing ask their sales situation. Merchants generally shake their heads to show that the situation is not optimistic.

"1~6 months this year, our brand clothing sales situation is relatively poor.

Our family is mainly engaged in business.

Its products are imported from abroad, and consumers' enthusiasm for buying western trousers is not high enough. As a business, business is hard to do.

Beijing Wangfujing East Xintiandi shopping center, an import male trousers brand salesperson said.

"Compared with the same period last year, we

The sales performance is not very optimistic.

In the past six months, the state has promulgated a series of policies to expand imports, and the price of our brand imported garments has declined.

After entering the domestic market, the cost of store rents, labor costs and electricity bills still keeps high, which makes the retail price of our products unable to drop significantly. Therefore, many consumers think that the price of imported clothing is high and they lose interest in buying.

A salesperson of imported clothing brand counters said.

"Discount sales is a good way to improve sales volume, but it is not so ideal from the last six months.

From this year's new year's day to the June 1 children's day, we have launched promotional activities for every holiday season. The discount rate is relatively large, but sales volume has not increased significantly, and the amount of consumer purchases has not been enough.

Directly affects the quantity of imported goods.

In the past two months, our store has a relatively high inventory of imported garments, which has slowed down the speed of imported new garments. "

A person in charge of an imported clothing store said.

Consumers are not enthusiastic about buying.

Recently, the clothing market's clothing purchase situation.

"The price of pure imported clothing is very high. I remember when I saw an imported dress in the market in April, the price was 4000 yuan, although it was very beautiful and the workmanship was very good, but the price was too high, so I gave up the purchase plan."

Consumers, Ms Yang said.

"Compared with domestic clothing, the price of imported garments is even high even when it is on sale.

I saw an imported brand children's suit during May 1, when the salesperson said it was new, only 10 percent off, and the price was 1200 yuan after the sale, because the price was too high to buy.

On June 1, I came to the same brand.

Counters found that the price after discount is still around 1000 yuan, the price is still too high, and ultimately chose to buy domestic children's clothing.

The young mother said to the lady.

"Imported clothing has many advantages, such as fabric comfort, quality and safety, and the design is more fashionable. Most importantly, manufacturers often make great efforts in the details of clothing products, which are more exquisite than those made in China.

However, the price of imported clothing is usually higher than that of similar domestic clothing, which is the main reason why many consumers are unacceptable.

Ms. Wu, who is shopping for women's clothing in the shopping mall, said Ms. Wu.

E-commerce mode can reduce operating costs

Market demand is the main factor that restricts the sales volume and import volume of imported clothing. The high retail price directly affects the enthusiasm of consumers to purchase.

Insiders said that in the future, the importing clothing business can reduce the price of goods through the sales channels of electronic business, thereby increasing sales.

Compared with traditional physical stores, the electricity supplier has the advantage of low operating cost, and consumers can save time and labor by buying imported garments through online shopping malls.

"We specialize in importing shirts. There are both physical stores and online shops.

In contrast, the sales volume of online stores is more, and the price discount of goods is also higher than that of physical stores. Many consumers try to shop through online stores.

A shop owner of Tmall mall, who imports imported shirts, said.