China's Children's Shoes Production Base "Three Pillars" Of Wenzhou

China's children's shoes industry is gradually developed on the basis of adult shoes, and its industrial cluster is basically the same as the whole shoe industry.

Quanzhou has a high brand of children's shoes, with famous brands like Anta, XTEP and 361 degrees. After continuing the development of adult brands, the brand of children's shoes starts to boom again in Quanzhou; Guangdong children's shoes are cost-effective.

The brand is medium class, but the price is relatively low, and the brand of children's shoes, such as Mi Fei, Yi Shi, Baby-Q, Dr. Jiang, and the morning, are all from Guangdong.

Compared with Guangdong and Fujian, Wenzhou children's shoes compete for market at low price and quantity.

Although the construction of brand is not as good as Fujian and Guangdong, Fujian children's shoes are created.

The rise of Wenzhou's children's shoe brands is lagging behind, but in recent two years, Wenzhou children's shoes enterprises have been immediately aware of the importance of brands after being hit by the market.

Now not only has improved the production technology, is in the forefront of the country, but also began to focus on setting up corporate brand image, and gradually develop towards brand orientation.

Government support and policy force

In 2013, Wenling, Taizhou officially issued the "Wenling City North Street Children's shoes product quality improvement program", decided in the next 3 years, gradually leading children's shoes enterprises to take the quality and efficiency of the new industrial cluster development path, actively nurturing and creating Wenling children's shoes regional brand production base and "National Children's shoes product quality demonstration area".

From "quantity economy" to "quality economy" and "brand economy", it is one of the signs to test whether the demonstration project of national class children's shoes quality improvement is successful or not.

Wenzhou Wenling always adhered to the city card of "the hometown of Chinese children's shoes", carefully cultivated regional brand and strengthened it.

In order to further enhance the industry's development and commanding heights, in order to further enhance the brand awareness and brand awareness of regional brands, enterprises, Wenling subdivided the footwear market, fully exerted the scale advantages of North American children's shoes, promoted the brand implementation strategy, and built an advanced manufacturing shoes base for children.

Embrace development and establish brand

In recent years, Wenzhou children's shoes have been set up.

And efforts, children's shoes enterprises are willing to invest heavily in improving production technology, through their respective channels to develop their own brand.

Beginning in 2013, the Wenzhou children's shoes Association held together to create Wenzhou children's shoes brand operation center, No. 1 children's shoes shopping center, and the delivery of international Taobao City, etc., showing the brand image of Wenzhou children's shoes and strengthening the brand of children's shoes in Wenzhou.

Not only that, in order to establish Wenzhou

The chamber of Commerce of Wenzhou children's shoes Association will also regulate the industry.

In view of the problem of irregular codes of shoe last and sole, the next step will be to formulate industry standards.

It will also unify the specifications of the shoebox and print the unified logo of the Wenzhou children's shoes Association, so that consumers can see that this is Wenzhou children's shoes and enhance the brand image of Wenzhou children's shoes.