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    XTEP Formally Announces That All Online Outsourcing Orders Are "Outsourcing".

    2015/7/31 16:35:00 30

    Electricity ProvidersEnterprisesConsumersDataSalesTheme MarketingForecastingO2o

    Recently, XTEP and Shun Feng signed a strategic cooperation agreement at the Guanyin Mountain operation center in Xiamen. It formally announced that the warehousing and distribution of all online orders will be fully "outsourced" to the SF express, and the two sides will also conduct in-depth cooperation in the field of near distribution and near store purchase.

    It is reported that this is the first deep cooperation between Xiamen's first electricity supplier and express delivery company. Based on this cooperation, Xiao Lihua, general manager of XTEP electric business, said that the "store picking up" service will be launched as soon as possible during this year's "double 11".

    Consumer

    After ordering online, you can choose to pick up goods at the store.

    "Since March this year, we have begun to" shift the warehouse "work, pfer the original storage and distribution to Shun Feng warehouse and distribute it in many sub warehouses across the country. Now it has been basically completed. After several months running, not only the cost has been reduced, but also the daily arrival rate and the arrival rate of the next day have increased by 70 to 80%, and the customer experience and the rate of praise have also increased significantly.

    Xiao Lihua said in an interview with reporters.

    data

    It shows that after the shift, the comprehensive score of XTEP Tmall store has increased from 4.5 to 4.8, higher than the average level of similar shops.

    According to the introduction, the early stage of the electricity supplier was "one warehouse and the whole country" mode, that is, a warehouse was shipped to the whole country. Not only can it not cope with the surge of orders for "double 11", but also the arrival time is usually longer when the goods are shipped to the whole country.

    Now, the mode of "separate warehouse stock" has become the mainstream. This cooperation between XTEP and SF will be a step forward in the "multi point, multi storehouse, warehousing and distribution, near distribution and nearest store picking up", and it will also become XTEP's push.

    O2o

    Online and offline integration is an important step.

    Ceng Zhiping, chief executive officer of Shun Feng warehouse, who arrived there, said that the smart warehouse built by SF would be able to predict and timely allocate goods according to the sales of the merchants, so as to effectively achieve the nearest distribution. This cooperation would be a "good marriage".

    It is reported that on the upcoming Tanabata Valentine's day, XTEP and Shun Feng warehouse will jointly launch the theme of "non ordinary happiness experience".

    Marketing

    Activities.


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