Wanda Quickly Pforms To Service Industry

After speeding up the adjustment of the department store format, Wanda has been accelerating the pformation of "de real estate".

Wanda added "eat, drink and play" to bring popularity and consumption to Wanda Plaza. Wang Jianlin has publicly stated that the store wants to be popular, and it must innovate and experience consumption.

As the main plate of Wanda Group, Wanda Department store and big singer have expanded rapidly in the past few years, and have made great contributions to ensure the opening of Wanda Plaza on time.

However, under the influence of multiple factors such as the impact of the electricity supplier, the increase of manpower and rents, Wanda Department Store's development is not satisfactory.

Wanda Group Chairman Wang Jianlin has said that Wanda stores half of the stores are in a state of loss, many stores need Wanda Commercial "subsidies".

Cutting down and compressing deficit stores can save more cash flow, and help Wanda Group to pform and invest in other fields.

On the other hand, as the brand effect and negotiation ability have been greatly improved, Wanda has no longer need to make its own department stores or KTV to support investment promotion, and insiders have pointed out that the above two formats have come to a successful conclusion.

In fact, in the current situation, tradition

All are adjusting to pformation.

Wang Yongping, vice president and Secretary General of China commercial real estate association, told reporters that the major brand stores have been pformed from "department stores" to "

Transformation and homogenization are the problems that Wanda and other shopping centers need to solve at present.

Those who are close to Wanda said that this is also the pformation of Wanda based on the change of consumption trend. At present, bag type consumption is affected by the electricity supplier, but the experience consumption is fierce.

It can enhance the viscosity of Wanda Plaza.

Among them, cinemas, restaurants, Baby King will be the standard format of Wanda Plaza's new generation products, and the proportion will increase further.

Wanda Group expects that by 2016, the proportion of experience formats will reach 60%.

Such as Wanda cinema, has become Wanda's strategic business, not only successfully listed, but also launched a number of acquisitions, mergers and acquisitions.

As of the first half of 2015, Wanda film city has opened 191 businesses, with 1694 screens and plans to open 260 by 2016.

Behind the Wanda strategic subtraction is the rapid pformation of the commercial empire to the service industry.

Wang Jianlin himself predicted that by 2016, the two core indicators of Wanda Group's income and net profit will exceed the real estate for the first time.

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In June, real estate services and investment management firm Jones Lang LaSalle sent a report saying that luxury and fast fashion could be "getting closer and closer" in shopping centers.

To promote this phenomenon is the owner of the shopping center, that is, well known developers, commercial real estate developers.

"To attract people, shopping centres want fast fashion stores to enter.

In some projects, the owners also need fast fashion brands and luxury goods for door to door layout.

Rebecca, Rebecca Ti bbott, director of Shanghai retail real estate department.

A few years ago, in a luxury business forum in Shanghai, Xia Zichen, the boss of Taiwan fashion brand, said that the Chinese high-end brand was not easy. At the very beginning, Xia Zichen's shop could only be opened on the third floor of the shopping center on the third floor, and then slowly down. At present, "the base can be built on the two floor", and in some cases, it will appear on the first floor.

It is a moving image of a fashion brand from the top floor of the shopping center.

Where does your shop appear in the shopping center? Is it determined by your industry status? Is it a nobody, a rising star or an old aristocrat? What floor, large area, corner is still in the middle, and who is the neighbor?

A shop is worth a thousand words.

In China, shopping centers have gone through a crazy journey in the past decade or so.

Big cities and towns in different parts of the country have been building lots of buildings. Developers and local governments have ignited the enthusiasm of building super shopping centers.

It's just ten years of luxury brands in China. They are glittering shops with bright lights, carrying champagne to talk about the two or three hottest market in China.

Shopping centers take it for granted that merchants must first recruit luxury brands, and then take the Louis Vuitton shop effect chart to talk to other small brands. It must be a strong eight party coming.