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    YOUNGOR Water Trial Marketing Winter Olympic Special Launch Special Edition Shirt

    2015/8/3 11:30:00 43

    YOUNGORWinter OlympicsBeijingFabricMarketingInternet

    International Olympic Committee President Bach announced that Beijing won 2022

    Winter Olympic Games

    Minutes after the right of hosting.

    Youngor

    In the official micro, with the speed of thunder and bells jingle, the 2015 YOUNGOR Winter Olympics special edition shirt is launched.

    This shirt is made in Oxford.

    Fabric

    Shirts are decorated with skiers and snowflakes, and Winter Olympics.

    In order to foil the effect of event marketing, YOUNGOR announced that it will enjoy 198 yuan / piece immediately from August 4th to August 5th, and the original price will be restored to 288 yuan / piece in August 5th.

    This is probably the fastest reaction in YOUNGOR's history.

    Marketing

    According to sources, the creativity of the Winter Olympic special shirt was determined in 2015 and around May 2015. Li Hanqiong, the daughter of YOUNGOR chairman, led the idea.

    Li Hanqiong is currently a director of YOUNGOR, managing director of YOUNGOR clothing Holdings Limited, general manager of YOUNGOR Investment Limited, and director of Limited by Share Ltd of Ningbo bank.

    Li Hanqiong has been more and more appearing at YOUNGOR's stage, unlike Li Rucheng's gentle and gentle manners. The boss's speech is neat and neat, and he highly admired the network marketing and social circle's ecological construction, but kept a low profile for the financial media.

    YOUNGOR has recently made a social circle in a low-key way, with its existing customers and potential customers in the future, hoping to establish various links outside the clothing, so that YOUNGOR can cut into the scenes of consumers' daily life, cultivate the feelings of consumers towards YOUNGOR, and in turn, boost sales of products.

    YOUNGOR launched the nationwide "YOUNGOR" audition on the new media platform. In addition, it planned various public welfare activities through the newly established member departments, releasing different information from the previous ones, and all these traders were born in 1977, Li Hanqiong.

    Beijing and Almaty contend for the right to host the Winter Olympic Games. For the result, YOUNGOR has made predictions that Beijing will win a lot.

    even if

    Beijing

    The bid was not successful, and YOUNGOR also had plans. It would continue to introduce this special shirt as an ordinary shirt with Olympic and sporting elements.

    The Winter Olympic special fund is a test of YOUNGOR's new thinking to do event marketing. The response to the market is relatively cautious. In quantity, it only booked 2015 targets, the price is not high, the original price is only 288 yuan.

    Before August 5th, it was sold at a preferential price of 198 yuan.

    YOUNGOR also put a charitable mark on the marketing of the event. YOUNGOR said consumers would buy 10 dollars for every purchase of an Olympic version of the shirt (both offline and offline). In early September, YOUNGOR would send money to the children of Sichuan Liangshan mountain school.

    When Xiao Li went to the front desk, love and charity were always YOUNGOR.

    Internet

    One of the key points of promotion and image building.

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