Luxury Price Cuts To Fast Fashion Brands

Recently, online news of fast fashion brand Muji started to cut 20% in August. According to Japanese media reports, after August, Muji plans will reduce the price of clothing and other 260 categories of goods sold in China by an average of 20%.

Compared with previous European and American brands such as Chanel and Estee Lauder, many domestic Muji fans did not get excited: even if they would adjust prices, they would be better than Japan's. Sale The price is still a lot higher.

Many industry insiders predict that before narrowing the trend of domestic and foreign price differences, they will be in Europe and America. Luxury goods After a wave of price cuts, fast fashion brands will also join in the price cuts.

MUJI cuts prices in August?

NO, there will be new pricing by the end of August.

MUJI is going to cut prices? This other people's discount is not enough, and it is not like other brands' consumption, which can also have VIP discount brand. Recently, the Internet has been spreading the news of price reduction.

According to Japanese media reports, the Muji's parent company's good quality plan will reduce the price of clothing products in China in about 260 categories by an average of 20% after August. In December, it will also continue to reduce the prices of 145 categories of goods.

On the news of the price reduction, reporters yesterday verified the headquarters staff of the company in China, and said Miss Wang, who is responsible for brand publicity, "as of now, we have not received any official Chinese news about the price reduction."

Before August, reporters asked the salesmen of the the Mixc shop, the salesmen in the store said they had not received any news of the price cut at headquarters. Yesterday, the reporter continued to verify the news of Muji price reduction, and the salesperson still said he had not received the notice of the price reduction, but the other side revealed that there will be a new pricing at the end of August.

At present, there are many red "SALE" characters in Muji shops. The staff members in the shop say that it is now the "discovery season" in August 20th, that is, the discount season for the summer. Reporters saw the discount area, many products are 5-7 fold, a price of 348 yuan dress, the discount price is 174 yuan, that is, a discount.

Luxury goods prices surged this year

Fast fashion brands will follow suit.

At the end of August, MUJI products will be priced at a new price. The Muji shop staff told reporters that they had not received any notice.

In fact, Muji has been testing the price of water in the autumn of last year, and the average price of 107 commodities has been reduced by 17.5%. Matsui Chusan, the president of Muji company, has said that as long as the price cuts, it is possible to attract more people to buy. According to previous rumors, the price cut this year will exceed 2014.

MUJI has entered 128 stores in 10 years since it entered the Chinese market in 2005. Last year, it opened the world's largest flagship store in Chengdu, and accumulated many fans in China. Its performance was quite good. In 2015, its operating income rose 3 from May to May.

However, many fans of Muji showed little interest in the 20% reduction in the rumours. Miss fan, who pays more attention to the quality of life, says, "buy a 300 yuan clothes and your family won't feel expensive. When I spent more than 300 yuan buying a plastic incense machine, they didn't understand it very much. Miss Mui said that Muji represents a simple and low-key attitude towards life. brand Many people in China are labeled "too expensive".

Consumers who travel to Japan have said that in Japan, Muji is fast fading brand, and somehow the price is so "noble" in the mainland of China. "Recently, the yen exchange rate has gone down. Hai Tao purchasing is very convenient. Muji has lost many domestic counters consumers, but even if the price is reduced, if the price is far from Japan, it will still fail to arouse the enthusiasm of everyone." White collar Miss Chen said.

In most Shopping Mall, the most popular brands are fast brands, such as ZARA, H&M, GAP and so on. Shops are much more popular than some shops around. Although the popularity of these fast brands is still high, the speed of opening stores is still rapid, but the competition that comes with them is becoming more and more intense.

According to the analysis of the industry, after the price reduction of some big names such as Chanel and Estee Lauder, the difference between European and American luxury goods will be adjusted at home and abroad. Some fast brands will compete under the pressure of competition and reduce the price and foreign sales price. This will be a trend.