Tmall And More Than 160 New Brands Of Brand New Products Are Also Online.

In recent years, the electricity supplier has hit the beach.

In particular, new products should also be put on the line, so will the impact be good?

According to reports, online clothing business competition is increasingly showing a trend of white hot, especially for international competition.

Yesterday, Tmall clothing announced the extensive cooperation with international brands, and signed a cooperation agreement with more than 160 brands. The turnover in Tmall will exceed 30 billion yuan in the coming year.

According to data from Analysys think tank, in the first quarter, the scale of clothing trade in China's B2C market reached 120 billion 540 million yuan, an increase of 54.1% over the same period, of which Tmall occupied 69.9% market share.

New products are also online.

In the past two years, the traditional clothing brands have started to turn online business, and enter the major e-commerce platforms to build official online stores.

According to the content of the agreement disclosed by Tmall, Tmall will also be the first choice for more than 160 new brands of international brands.

Among them, 20 international brands will be

Signed exclusive cooperation agreements, and the related products of these brands can only be sold exclusively on Tmall platform.

In addition, the Jingdong platform has attracted many international clothing brands to enter.

In addition, mogujie.com and beauty have a share in the field of clothing.

It is reported that in July, the two announced the time when the platform merchants free Commission, which to a certain extent also took part in the clothing market.

Store adjustment strategy

Under the impetus of the electricity supplier channel, the traditional clothing brand is adjusting the layout strategy. On the one hand, many international brands originally opened in the most prosperous areas of the first tier cities will go deep into the three or four tier cities in China.

On the other hand, some of them were born online.

It has chosen the opposite way, and has begun to fight for the market under the line of business, so as to realize the interaction between online and offline.

In the view of the industry, with the arrival of the shop closing tide, the rental cost of the physical shops has also declined, and consumers also have a variety of shopping options. They can flexibly apply two kinds of sales channels online and offline, and realize the connection between online and offline, no matter when and where they can satisfy the needs of customers, that is the real success.