"Ya Ya Jia" Grabs Children'S Underwear Market, City Beauty Has New Tactics.

So far, the city beauty has 10 brands, mainly the five city series brands of the city beauty, the three brands of Ordifen, the FREEDAY brand that takes the Korean route, and the children's underwear. Among many brands, the urban beauty series accounts for over 90% of the total sales revenue. Yu Zhenqiu said that most of the shops in the future will be urban beauties, and will focus mainly on low permeability areas. It is expected that this year will open to 1200 to 1300 stores, and 1200 to 1500 stores can be opened every year in the next two or three years.

In the capital market, the urban beauty has a price earnings ratio of over 20 times. Hong Kong stock Retail leader BELLE international. Yu Zhenqiu said that institutional investors will compare the future development of good-looking urban beauties, but if the city beauty has company spin offs in the future, such as high-end, children's clothing and other independent listing, the first domestic A share will be listed.

Analysis of the industry, with 80, 90 after entering the peak period of marriage and childbirth, children's wear market will be followed by women's wear, men's clothing, the entire clothing industry scramble for the last piece of cake. In the underwear market of children's clothing, vice president and CFO Yu Zhen ball of urban beauty shows that through professional research, it is still basically blank in China.

To seize Market opportunity To expand the new business growth point, the city beauty launched the children's underwear brand "Mi Ya Jia", mainly for children aged 3 to 10, and set up a local sale in the existing store. Yu Zhenqiu said, our goal for MI Ya Jia is that we hope that in the next two or three years, the sales volume will reach 5% of the urban beauty. Statistics show that urban beauty signed a cooperation agreement with Disney earlier. Zheng Yaonan, chairman of the city beauty, said that the contract agreement lasted for several years, which could match the opening of Shanghai Disney in the next one to two years.

In addition, Yu Zhenqiu said, Urban beauty Men's underwear "city front", sales accounted for about 13% of its total sales last year, this year's growth is expected to rise to around 25%-30%.