How Do Businesses Cope With The Off-Season August?

The annual off-season of clothing starts basically after May 1, during which time the weather gets hotter and there are not many festivals in the middle.

During this time, many clothing stores did not do well in business.

Whether it is a shop facing the street, a shopping mall counter or a clothing store selling bulk goods, it is difficult to do business, and the passenger flow is scarce.

What is the reason why business is so bleak? First, let us make a detailed and comprehensive analysis.

Analysis of the dismal business of clothing stores in off-season

First, the impact of the big environment.

Every August is the standard off-season of clothing. Sales of the entire clothing market have entered a discount sale, but the passenger flow is still not ideal silent period.

Whether in department stores or roadside stores, most of the summer clothing reaches 4 to 20 percent off, and some clothing even hits 80 percent off or 70 percent off.

At the same time, some of the first tier brands of autumn dress appeared early.

On the one hand is the summer clothing's crazy discount, on the one hand is the autumn clothing quietly listing.

In the summer and autumn August, the purchasing power of clothing decreased, and the discount of terminal was also strengthened.

The limited purchasing power allocated to each sales terminal is very small.

Most manufacturers or individual wholesalers have such a situation, because I do.

It is still slow to update the clothing store that sells bulk goods.

Because of their limited supply, and in the off-season, funds are pressed on the stock clothing, and there is not enough capital to upgrade the products.

Third, lack of unique clothing.

The individuality and uniqueness of clothing is also an important selling point.

The same or similar colors are often seen in clothing stores.

This is also very common in shops in a mall.

After all, we all go to a wholesale gathering place to get goods.

The so-called unique source of clothing is still scarce for clothing stores.

Therefore, the style of clothing is identical.

Clothing without characteristics will not attract specific customers, and there will be no repeat customers.

The same clothing style also allows shopkeepers to drop and drop in price, because if the price has no advantage, customers can go to other shops to buy the same clothes.

Fourth, clothing stores lack publicity.

The clothing store, the street store and the exclusive store in the mall need a good reputation and promotion.

The most basic thing is to let your classmates, relatives and neighbors know that they are developing clothing stores.

Let them first think of their clothing stores when they need to buy clothes.

In the off season of clothing sales, there are also some clothing shops doing well.

Publicity has also played a very important role.

Fifth, lack

In the off-season, it is very important to pull customers who want to buy.

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Clothing sales are not anger, not debate. Clothing stores mainly remember how to sell clothes for their own purposes.

Some flexible sales techniques are still very important.

The most common thing is collocation sales. For example, if a customer buys a small shirt, many clothing owners will recommend their bottom vests by the way.

When some dresses are sold, many clothing owners will also try to sell accessories.

Of course, the price of matching sales must be lower than the price of clothing that customers have already bought. If it is more expensive, it will exceed the customer's ability to bear.

In addition, buying a few discounts or sending other shopping tickets is a marketing skill that many clothing stores are already carrying out.

What should shopkeepers do in the off-season August?

1 of the off-season strategy: to do active marketing, things will bow.

In the off-season, literally, the number of customers entering the store is less than that of other times. But it is not not. Therefore, it is necessary to enhance the sense of service at this time. However, excessive enthusiasm will give customers the mental health. We should grasp the yardstick, seize the psychology of customers, judge their needs, and recommend some clothes that are most suitable for them, not necessarily the most expensive, so that customers will be more satisfied and the possibility of digging their wallets will be greater.

Off-season strategy 2: limited funds should be used to stimulate consumption promotion.

When we go shopping during holidays, people feel like a sea of people. The promotion of businesses is everywhere, and everywhere is a scene of prosperity.

Clothing stores can also make some promotions at this time. The form and gifts of the promotion must be considered by shopkeepers. First of all, the cost is controllable, and then they are as practical and durable as possible. They are not the ones that are thrown away at the same time, increasing sales volume and increasing the potential customers' two entry rate.

3 of the off-season strategy: less clothing, less goods.

When you are in the off-season, you are most afraid of pressing goods. This time, you should pay attention to the purchase. When you go to the time of dressing, you should pay more than a few dollars. Nor do you need to sell a lot of goods at once, resulting in backlog. If you sell well, you can replenish the goods. When you buy, choose some seasonal clothes that are not very strong, such as jeans and some clothes, accessories, bags, etc., which are needed throughout the year to reduce the risk of pressure.

Put more new products on the permissible circumstances, do not let your store products remain the same, thus losing the attraction to repeat customers.

And clothes that sell well are placed in conspicuous places, so that customers can see them at a glance, giving priority to customers.