It Takes Only A Few Minutes For Robots In Adidas Mini Factory To Customize Sports Shoes For Customers.

The famous German sports brand Adidas (Adidas) has revealed to the outside world the new project it is pushing forward - to customize sneakers for customers directly in the store, and the most important thing is that the production is automated and can be customized in a few minutes.

Customers can order the shoes directly when they use the machine in the store. After a few minutes, you can take the robot to make it for you.

Now.

"Customers will love our shoes very much," Glenn Bennett, a member of Adidas's board of directors, said in an interview with the German business daily.

Because they will perfectly fit individual feet, adapt to personal walking habits, and fully satisfy customers' personal preferences.

A team of 35 experts is currently preparing for the project called "shop factory". It is expected that the project will be launched in two years.

。

This strategy not only surprises customers, but also reduces production plans for the group.

Related issues.

But the company insists that these "mini factories" will not replace Adidas's huge production line in Asia.

In addition, Glenn Bennett, who is responsible for purchasing the company, thinks that the "shop factory" project will enable Adidas to understand the needs of customers better than before, and the project may be applied to the clothing production of the brand in the future.