Tianlun Tian 2016 New Product Order: Brand Terminal Culture + Product Culture

A few days ago, Tianlun Tian held an order meeting of 2016 new products with the theme of "not enjoying the journey", and put forward strong support for Tianlun brand terminal culture promotion and product culture promotion, improving brand affinity and product competitiveness, and building a new mode of brand communication.

Xu Tengda, general manager of Tianlun Tian, said that the future will be fine.

While promoting brand extension, we will also focus on brand terminal culture promotion and product culture promotion, so as to enhance brand affinity and product competitiveness.

The order will be based on the theme of "not enjoying the journey". Tianlun aims at calling on the outdoor sports fans to stick to their dreams, to proceed bravely and to enjoy their unfulfilled life journey. This is not only a continuation of the dream of the polar region, but also a spirit of the polar spirit of "challenge life and uphold dreams".

Ordering will, on the basis of collation of the overall product structure, launch "tracing the river" according to different products and functional characteristics.

"," wild running suit "," hiking suit "three suits.

And according to different outdoor sports occasions and functional focus design, we will launch different terminal brand communication models. The combination of scenarios, products and technology will enhance the vividness of the terminal and make the brand communication more direct and effective.

"We will upgrade the product culture system in 2016," said fan Peng, deputy general manager of Tien Lun Tian, so that products will be more vivid and more digitalized on the terminals.

On this basis, we will listen to professional outdoor appraisers on new product evaluation activities on the basis of the original product culture.

The suggestion is to fully launch the product APP rich product culture, and at the same time introduce the micro magazines with different outdoor environments, which not only popularize outdoor knowledge, but also integrate product technology and create new demands.

Product APP construction is the protagonist of Tianlun Tian product culture promotion in the future. It will become the main highlight of Tianlun Tian's product culture promotion. At the end of the day, the end consumers can fully understand the design concept and functional features of the products purchased by sweeping the product tag APP two microcode. At the same time, consumers can also interact with APP, and feedback the real product experience to the product designer for the first time. The launch of the product app will enrich the product culture and improve the products.

Competitiveness.