Jingdong Fashion Fashion O2O Mode

Recently, the autumn and winter fashion show of Jingdong was held in 2015. This is the fourth season.

"Clearly issued a signal that Jingdong should continue to grow bigger and stronger and deepen internationalization.

The internationalization of clothing category has always been one of Jingdong's five major strategies, and also the focus of its creation.

The internationalization of Jingdong includes both "Introduction" and "going out".

In terms of clothing category, Jingdong has, on the one hand, introduced many international brands to help upgrade its platform. In the near future, there are Lacoste,

Cameron, Ray-Ban and other international famous brands have entered the Jingdong. On the other hand, through the launch of the "Jingdong is still Milan, fashion luminous body" plan, it is opening the door to the international top fashion stage for Chinese designers who have fashion design dreams and talents.

The O2O mode of clothing has many kinds, and Jingdong's previously launched Jingdong clothing O2O mode is quite new: to join the four famous clothing enterprises of the group, La Natsu Bell, XTEP and Lining, the O2O mode has been launched, so that those who are accustomed to online shopping can choose to shop near the store or pick up goods near the store, while consumers who are accustomed to shopping at the store can choose to scan the two-dimensional code and send them to the home by Jingdong.

This mode can minimize the consumer's "unfit" concerns. Is there any effect?

Some businesses have verified the result: in June 18th, the group issued 600 models from the whole country.

That is 31% of the total.

It is reported that the Beijing version of the wardrobe APP2.0 version already has online product matching functions and sharing interactive functions. Users can independently match online products such as clothes, shoes, accessories and cosmetics, and save them to the social platform.