Clothing Stores Can Drive Passenger Flow To Improve Performance.

The promotion means of stores in summer need to be diversified, and various marketing activities should be carried out to increase the attraction of shops.

For example, the combination of creative sales promotion with current social hot spots, or the introduction of ingenious ways of consumption, such as buying clothes, sending ice cream, small fans and other promotional gifts, often bring out the effect of winning.

When the hot sun struck, the high temperature warning arrived again when he wanted to stay in the air-conditioned room.

In the heat of summer, the number of shopping people is decreasing, and the passenger flow of the brand terminal stores also decreases.

Use idle time to recharge shop personnel, so as to accumulate knowledge for the coming of peak season.

Keep abreast of trends, learn business and sales skills.

In summer shopping, background music is an important factor that affects consumers' shopping experience.

It directly affects consumers' right to decide on consumption.

If the background music is not appropriate, it may affect the sales volume of the shop.

For example, when the volume of the shop background music is too loud, people will have to raise their voice when they communicate with each other.

It creates a sense of impatience and uneasiness that leads to unintentional shopping.

Choose soft and relaxing background music to create a warm and comfortable shopping environment for customers, so that customers can put down the irritability of hot weather and choose products at ease.

There will be persistent high temperatures in summer, and people can easily become restless.

It is a cool and colourful shade of blue, white and so on. At the same time, summer is also a season of colourful and colorful competition. Some high saturation and colorful colors are also the first choice for summer display.

Summer

A uniform arrangement should be made according to the hue.

To create a clean and refreshing visual experience for our customers.

"There is no off-season market, only the idea of off-season."

If shops want to improve their performance in hot summer, they must first change their business philosophy and establish a sense of "sales without off-season".

In the spirit of "no off-season", we should encourage ourselves in spirit, and do business more vigorously so as to promote sales performance more actively.

In the case of poor sales in the summer, we must pay attention to communication with customers, do pre sales settlement and follow up sales and service work for old customers.

Customer loyalty can bring more profits to the store.

At the same time, we should actively develop our new customers and continuously expand our sales channels.

The arrival of summer hot weather may reduce sales volume, which makes many salesmen lack enthusiasm for work, resulting in lazy psychology and lack of spirit to guide more customers.

In such an environment, the incentive measures for salesmen can be increased, such as increasing rewards and encouraging salesmen to take the initiative in marketing.