PUMA Join Hands With SWASH LONDON In A Series Of Fashion Hits.

In the autumn and winter of 2015, PUMA and London fashion brand SWASH LONDON, who used the printed elements, work together to create a new trend.

The SWASH LONDON team combines its excellent coloured drawing skills with a unique technique and PUMA's classic sports style. It creates a series of trends that are full of ingenuity but inherit the classics.

SWASH LONDON uses the unique digital printing and hand-painted art to decorate the fashion trend; PUMA takes the classic running shoes profile and the 90s leading honeycomb technology to inherit the spirit of sportsmanship, and the two brands' distinctive style in this series of cooperation highlights the whole new series.

The complete SWASH LONDON cooperation series has now landed in PUMA Beijing.

The black label store and shoe series will be sold in PUMA Beijing and Shanghai Black Label store, Tmall PUMA official store and designated retail outlets.

SWASH LONDON is co founded by the colored artists Sarah Swash and Toshio Yamanaka. The double design team is famous for its iconic hand painted patterns and color applications, and its unique vision has added a touch of human touch to digital printing technology.

After two people won the French Yale Fashion Awards in 2004, SWASH LONDON was officially founded.

They filled the trend of creativity with novelty and oddness, and collided colors and prints to express SWASH LONDON's unique brand proposition.

The printing design covers the classic PUMA Blaze of Glory shoes, the blue green and bright orange interlaced the dazzling colors, and the floral pattern of the vamp embellished with ingenuity.

The fancy shoes and shoelaces are leading the new season trend.

At the same time, DISC and XT2 shoes have also experienced the SWASH LONDON's bold and colorful and complex and exquisite design baptism, showing a unique charm of the trend, perfect interpretation of the British style.

Dress, from the past movement of SWASH LONDON and the design of military attire, it integrates the sports technology of PUMA, and combines it to create a brand new series with modern design and simple beauty.

This season's cooperative products include: the unique style of printed T- shirt, the windbreaker jacket inspired by the 50s military uniform style, the sports jacket of retro pilot style, and the newly designed T7 sports sweater in the classic gene.

This cooperative product will fully integrate the design concepts of PUMA and SWASH LONDON, fully displaying the style of retro British style, and will become an indispensable trend in the autumn.