The Star Wardrobe Lin Qinghua: Ma Yun Has Lowered The Taste Of Chinese Women.

Lin Qinghua, founder of the star wardrobe, delivered a public speech at the 2015 billion mobile commerce annual meeting. He said that in the past ten years, China's young women's fashion consumption could not be separated from Taobao. Taobao's characteristics were imitation and cheap, and Ma had pulled down a whole generation of Chinese women's fashion taste.

He said that women were in the past 10 years.

It is the era of low consumption, and the platform represented by Taobao is popular.

With the upgrading of consumption and consumption into the era of brand consumption, Tmall and vip.com have more and more influence in the past 5 years.

But brand consumption is destined to be a pitional era. The future consumption should be the era of quality consumption guided by the trend of globalization.

In addition, Lin also explained why overseas brands can not be expensive to enter China.

He said that many Chinese clothing brand's premium rates are between 1:7 and 1:10, while the increase rate of overseas brands is mostly 1:3 to 1:4, and Korea is between 1:2 and 1:3.

So he thinks that the import space of the trend brand is still very large.

It is understood that the theme of the conference "our small era" refers directly to mobile e-commerce in 2015.

For mobile providers, O2O,

Services,

In many other fields, in the face of the era of de centralization, we need to explore how to establish a severe vertical business model and seek the foundation of survival.

The conference is sponsored by the Chengdu Municipal People's government, the Chengdu Business Committee and the billion state power network.

According to the organizers of the billion state power network, the conference starts with "four things, how to live", "how to break the two venture", "how to go out of the vertical scene" and "small history to rewrite" the two sectors.