Valentino Out Of Paris Gao Du Show Master Rome People'S Square

To celebrate the grand opening of Valentino's flagship store in Piazza di Spagna, Rome, the brand creative director, Maria Grazia Chiuri and Pierpaolo Piccioli, specializes in designing men.

Garments and accessories series.

Not only that, Valentino even moved the 2015 autumn and winter high show to Rome to create a new store.

Rome Piazza di Spagna Spanish Plaza flagship store is the largest Valentino store in the world with an area of 1470 square meters (with a basement area of 1865 square meters), which is built in sixteenth Century.

Creative team headquarters Palazzo Mignanelli people's Square.

The people's Square is not only the hometown of Valentino, but also the venue for Valentino's choice of the fashion show to celebrate the brand's Rome root and contemporary creativity.

The square is full of historical atmosphere. As early as the Baroque period, it has provided magnificent scenery for the temporary festival decorations, decorating every major festival in Rome.

In this fashion show, the artist Pietro Ruffo has turned these historical elements into a real environmental device, which will divide the whole show into multiple levels and add visual effects.

The designer draws inspiration from the history of Rome, its intricate urban texture and its changing features, and examines the identity of Rome through a new perspective from the device of the show, thus developing the future of the eternal city.

The brand's two creative directors, specially designed for the new store, are decorated with Eagle designs that symbolize Rome's power and prosperity, and are exclusively sold at flagship stores in Rome.

Maria Grazia Chiuri and Pierpaolo Piccioli said: "we hope to outline the beauty of Rome in our eyes through Valentino Mirabilia Romae activities.

Rome is our eternal source of inspiration. We love her beauty, her multidimensional comparison, her multi faceted personality, and her flexibility to move forward in the future.

The atrium of the flagship store in Rome has a six metre high terrazzo / marble stage, with exquisite carved stone pillars and walls, making the atrium the core of the flagship store.

The two beautiful marble staircase is connected to all floors, and customers climb up the stairs to experience the shocking architectural beauty.

The women's clothing area is located on the ground. It adopts traditional layout: multiple display areas are vertically arranged, each has different architectural characteristics, so that the products can be classified into different categories, and the unique atmosphere can be created through different tonal, texture and lighting.

On the first floor, the new concept of women's wear area is adopted. The whole space is a polished white arched corridor, and all kinds of products are displayed on the carbon fiber display rack.

The men's wear area across the ground, the first floor and the two floor, adopts a completely new design concept to match the marble floor of Italy with terrazzo wall.

The series is displayed on oak wall shelves and polished copper frame hangers.

Spanning multiple floors, it is composed of terrazzo rich in architectural texture and coherent in Italy marble platform.