Domestic Men'S Wear Enterprises Encounter Bottlenecks, Wedding Birds Pformation, Private Custom Brands

In the white hot market competition, the clothing brand begins to pform, fashion, personalize and find a way out.

In the first half of this year, the first half of the year showed that the company's operating income was 1 billion 4 million yuan, an increase of 0.56% over the same period last year. The net profit attributable to the owners of the parent company was 75 million 199 thousand and 300 yuan, an increase of 12.08% over the same period last year.

The reported bird said that the increase in business performance in addition to actively adjust the store structure, get through the O2O channel, mainly due to the company's focus on promoting the C2B category of private custom business.

Face

The impact of domestic

The traditional mode of operation of enterprises is encountering bottlenecks.

Private volume customization has become one of the core competitiveness of reporting birds.

Meanwhile, we will continue to cultivate private custom business.

The financial report shows that in the next three years, the news bird will develop 1000 smart tailoring business platform, implement the 1000 wedding custom cooperation projects, and connect 1000 global private custom shops through the Shanghai treasure factory to open up the cross-border e-commerce platform.

Test water customization has become

Consensus is not only about wedding birds, but also clothing brands such as Ya Ge, Shan Shan and seven wolves.

According to the first half financial report released recently, the company has fully promoted the multi brand and whole category customization business, promoted the business of customizing business of the company, the Royal bridegroom's wedding custom business and other customized businesses, and accelerated the multi brand custom shop, single brand custom shop, compatible Custom Shop multi-channel construction.

In addition, fir, seven wolves and other brand men's clothing has also embarked on custom business.

Personalized and fashionable brand development will become

The future pformation and development direction of enterprises.

Utah International

Yang Dayun, President of investment company, said in an interview that under the tide of the Internet, the clothing brands that rely on large-scale replication have not been able to meet the market demand, and pay attention to popular and personalized brands. Even the street brand and the small brand with special emphasis on unique design will be sought after by young consumers.