Givenchy Returns To Madison Avenue To Develop The US Market In An All-Round Way

At present, Givenchy belongs to all of LVMH group. It has two independent stores in the Miami design area and Wynn Las Vegas.

Fortunato revealed that the plan will be extended to the Aventura shopping center in Florida next year.

In addition, new stores will be opened in California, such as orange county will become the first choice, followed by Beverly mountain.

Givenchy also plans to allocate with major US Wholesale partners, including high-end luxury department stores Neiman Marcus, well-known luxury department store boutique Bergdorf Goodman and Sax Fifth Avenue boutique Saks Fifth Avenue.

Before the 2016 spring summer New York fashion show held in September 11th, the French fashion brand Givenchy had opened a new flagship store on sixty-fifth street, Madison Avenue, 747. This is the return of the brand following the withdrawal of its first store in 2006.

Givenchy new flagship store occupies 4300 square feet, which is designed by creative director Riccardo Tisci.

Givenchy's women's clothing series is set on the first floor of the shop, and the high ceiling and unique black and white design make people feel a strong and meticulous aesthetic attitude.

Philippe Fortunato, chief executive, said: "we have designed the concept of art gallery. Basically, the disappearance of things will make the product stand out.

Generally speaking, in such a building, there will be floors and lower ceilings, but we have demolished some of the ceilings to create such heights. It is not a normal apartment building on the upper east side. "

Because of the quoting conception of the gallery, large

Hung on the ceiling, but Fortunato pointed out that this is just for advertising.

At any given time, space can be used to display artworks that are not related to the clothing series.

However, because the shop has no shelf design inside, the handbags and shoes are arranged on long, black and white lattices.

According to Fortunato, the design inside the shop is not only designed for the early autumn series. The intent of space is not to separate. The series from early autumn to the show will add two series of connectivity.

Creative director Riccardo Tisci has been deeply involved in the whole concept, so as to develop early autumn and show series.

In addition, the Department of evening wear is like our second layer skin, because our DNA fur, cocktail dress and evening dress are all related to social occasions and red carpet activities.

Selected from the autumn series designed by creative director Riccardo Tisci, including peacock prints and the military style jacket with gorgeous beads, it sells for $29500.

Fortunato said: "when it appears in our clothing series, because of our craft, people do not feel that we are.

It's a problem.

We have expensive products, but products have a lot of value.

That's why people come here. "

The men's department in the interlayer emanates a different feeling.

It is pointed out that the male customers of the brand are younger and more inspired by the street style than the female customers.

Therefore, the design of sandwich is also more advanced but elegant.

According to source estimates, the brand's total revenue is close to 400 million euros, or about 447 million 400 thousand dollars.

Philippe Fortunato, chairman and chief executive of the brand, said, "we think the US market is dynamic."

It describes strong domestic consumption outside the rapid soaring tourism industry from Europe, Asia and South America. "It is strong, solid and growing."