Foreign Brands Are Scramble For Women'S Sports Market.

Unlike foreign brands competing for women's sports market, local brands are slightly blank in this area.

Zhu Qinghua, a light industry researcher at CIC, analyzes the demand of consumer groups in different periods. In the past two years, women's attention to health has been increasing, and sports have become a fashion.

But at present, local sports brands are more wait-and-see about opening women's stores.

A great chance is that after the new learner has a relatively good performance, it will lead to the pursuit of other sports brands.

China has a huge sporting goods market and consumer base. Apart from sports related fields, women's daily leisure and sporting goods market and the professional sports market with female characteristics still have great potential for us to further explore.

International sporting goods giants have begun to focus on developing this field, and Chinese local enterprises should also seriously consider the potential of this market.

As Mike Reg, vice president and investigative director of Repucom, said, "now is a time of rapid development of women's sports. More and more international brands have seen that women's sports can bring huge commercial space, and Chinese enterprises should also pay more attention to the contention of women's sports market.

The sports market of "Yang Sheng Yin declining" is changing quietly.

In the past dominated by male hormones, most sports brands put 80% of R & D, production and promotion resources into male dominated markets.

Sports and fitness are promoting a global

"New changes," said Mark, President and chief executive officer of Nike, MarkParker. "We have a friendly relationship with 65 million women in the digital community, and excellent product innovation is the source of our motivation and confidence. We hope that in the 2017 fiscal year, our revenue can increase by 2 billion US dollars to 7 billion US dollars." "we hope that in the 2017 fiscal year,"

Women in the world choose Nike products for fitness and running.

The Nike+Training Club application has been downloaded 16 million times, and 9 million of the women downloaded the Nike+ Running application.

The Nike+ digital community will be a global ecosystem with inspiring and optimistic spirit, knowledge and sharing, and inspiring women.

In order to make different levels of female athletes better understand themselves, Nike directly linked women consumers and their goals.

But ADIDAS's favorite women are different.

Hedonism,

The goddess creed.

They exercise to show their enjoyment and love of life.

For them, sport is a trend of life, just like the popular sportswear in streets and lanes ten years ago.

In this era of great improvement in material living standard, it is better to enrich our spiritual life by sports.

There is no reason why Adidas is competing for the layout of women's stores. In recent years, the women's sports market has risen rapidly, and more and more women are entering the gym. The mermaid line and the vest line are no longer exclusive to men. Yuan Shanshan, the actress, has led a "show belly" competition.

Experts in the industry say that brand initiatives are basically aimed at grabbing the market and gaining economic benefits.

Of course, the same is true for Nike and Adidas. In 2014, the revenue of women's products in China's sports market maintained a two digit growth. In addition, the brand awareness of women's groups increased. These two aspects were the two major considerations of Nike and Adidas's involvement in women's sports.

Besides, the impulse consumption characteristics of female shopping groups are obvious, if businessmen are guided or have better market performance.