Giordano's Popularity In The Upstream Market

After ten years of gold trend reversal, Ren said that when the company visited the newspaper, the company was not solely dependent on tourists, but also a source of tourists from local and Southeast Asian countries.

When the market value of clothing retail sales declined in double figures, the sales of the same store in July to August 10th increased by 12%.

Giordano pferred from the Wang District to the re injecting residential area. It has made a special offer to the residential areas. It will discount the key products such as socks and shorts from Friday to Sunday. "Many times the guests will not buy only one pair of socks, they will buy other products". The key products are like the sales engine (volume driver) to drive the overall sales volume.

Since the retail downturn, Giordano, a local clothing company, has refused to pay the rent and has closed some of its losses in the first half of the year.

The chief financial officer, Ren Yong Wen, pointed out that Giordano's positioning was popular, and its demand for flagship stores or shops was relatively small. The monitoring data found that the residential areas were growing against the market, while the Wang District stores continued to lose money, and then the strategy of attacking the residential areas was launched flexibly.

She thought,

Customers are extensive and brand popular, plus

When the growth of the residential area was ideal, instead, the shops in the Wang District started to restructure because of the "2 to 3 rent increase" from the owners' request.

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She pointed out that although the key products had made a slight drop in "ASP (Average Selling Price, that is, average selling price), the sales volume has double digit increase in the past few months".

As for the strategy of opening a new branch, she stressed that Giordano regards rent as a proportion of income as an important assessment standard, and is also measured by one branch store.

If the rent is too high, it will not be renewed if the rent is changed. The Causeway Bay branch is also changed from "3 to 1" and is constantly negotiating with the owners to achieve a win-win situation. However, some of them are still losing money and there is no sign of improvement.

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It is understood that the continued weakness of the Tod 's brand is the main reason why the Tod s SpA group has been sluggish for the past three years. In the first half of the year, the brand income was 2.1%, benefiting from the fact that the exchange rate actually increased to 4.9% euros to 304 million 400 thousand euros, accounting for 59.1% of the group's total share, and the 9.9% quarter of the brand's recovery in the two quarter was somewhat lower than that of the first quarter.

Roger Vivier performed best in other brands, with an increase of 19.2%, and the actual increase was more than 31.3% to 78 million 600 thousand US dollars.

The two brands of Hogan and Fay grew moderately, increasing by 2.7% and 0.3% to 108 million 800 thousand euros and 22 million 900 thousand euros respectively. Due to the limited market, the actual growth was only 4.2% and 0.5% respectively.

Due to the continued weakness in Hongkong and Macao, the net profit of Italy luxury group Tod "sGroup SpA" in the first half fell 10.3% to 50 million 379 thousand euros, 5615.4 euros in the same period last year, benefiting from the weakness of the euro, in the first half of the year, sales increased 7.9% to 515 million 300 thousand euros, while the fixed exchange rate increased by only 1.8%.