The Ninth Guangzhou White Horse Clothing Procurement Festival Opens

In September 8th, 2015 Guangzhou white horse clothing procurement Festival (hereinafter referred to as "white horse procurement Festival") opened in the first floor of white horse atrium.

Yang Jizhao, vice president of China Federation of textile industry, vice president of the China Textile Industry Federation, Xia Lingmin, chairman of circulation branch, Qian Jin, vice chairman of the circulation Committee of China Textile Industry Federation, Yang Yong, deputy director of Guangzhou Business Committee, Chen Lingli, vice governor of Yuexiu District people's government of Guangzhou, consul Xu Chengfan of the Consulate General of Guangzhou in Yuexiu District, Jin Huijing, President of Korea Clothing Culture Association, vice president of Yuexiu group, Liu Yongjie of Gzi Reit Asset Management Limited, vice president of Yuexiu housing and Guangzhou Baima clothing market Co., Ltd., attended the opening ceremony.

On the right picture: Yang Yong, deputy director of Guangzhou Business Committee.

Under the right picture: Xia Lingmin, vice president of China Textile Industry Federation and chairman of circulation branch.

This year's white horse Shopping Festival is different from the past. It not only reflects the latest ideas and directions of white horse, but also pioneers the industry's first step. Through organizing clothing purchasers from all over the country to enter the production plant, buyers will have a more direct understanding of the quality brand of white horse, and achieve precise docking and facilitate pactions.

The theme of this white horse Shopping Festival is "walking into the dream workshop" to demonstrate the pformation and upgrading of the white horse, promote the original brand and achieve precise docking as an important entry point. The white horse's top ten brand new selection activities are launched, hundreds of thousands of people enter factory activities, 2016 China Korea (autumn and winter) fashion trends conference, DMC dream partner works fair, quality brand press conference, Korean clothing international fabric exhibition and other heavy activities, attracting more than 50 leading markets in the country and nearly 2000 special trade buyers to the clothing industry's annual event.

"2015 Guangzhou white horse clothing market ten new cutting-edge brands" award

Dream opens white horse creates industry legend

A theme film about the founder of the quality brand chasing the dream and creating a legend in the white horse dream workshop -- "walking into DreamWorks" officially opened the curtain of the ninth white horse Shopping Festival.

After 23 years of development, the white horse has bred famous brands of Kaiser, brother, Gloria, duo, Lu, and so on. At the same time, it has hatched 45 "Chinese clothing growth brands" and 29 "excellent channel brands of Chinese clothing".

As the theme film says, "white horse is the brand incubator of clothing industry, and the original brand is here from obscurity to fame.

She is the Whampoa Military Academy of Chinese clothing, she is the immortal legend of the clothing industry.

In order to promote the development of the brand, Baima each year will select the clothing brand that has outstanding performance in brand building, management and marketing every year.

This year, the purchase Festival, Eden, yvjie Noah, YVR, Lian Jia, CG, Bai Jiahui, Edin Kewei, VGA, xiso, AI boiling and other 10 brands from the 38 candidates from the list of candidates, to become "the ten big brand of Guangzhou white horse clothing market in 2015."

Cheng Jiuzhou, general manager of Guangzhou Baima garment market Co., Ltd. (left) signed a letter of intent with Li Guang Dao, general manager of Everbright holding Chongqing Zhejiang merchants Xingyu Real Estate Co., Ltd.

Cross border alliances to promote channel development

Vice president of housing Yuexiu,

Cheng Jiuzhou, the head of the market, Yang Yong, deputy director of Guangzhou Business Committee and Mr. Xia Lingmin, chairman of the vice chairman of China Textile Industry Federation, delivered speeches on the channel strategy of the white horse in the future, the development trend of the traditional wholesale market under the tide of the Internet and the significance of the pformation and upgrading of the traditional clothing industry. We hope that with the help of white horse, more professional markets and clothing brands can also actively explore and pursue the development of the clothing brand in a brand new way, and comprehensively promote the construction of our own clothing brand.

Cheng Jiuzhou said that the theme of this year's "Guangzhou white horse clothing procurement Festival" has been identified as "walking into the dream workshop". It mainly accords with three elements: first, it has excavated and embodies the core competitiveness of white horse, that is, "original design, high-end quality, one hand source and factory price direct sale"; secondly, it meets the core needs and pain points of buyers, namely, "hope to find original clothing brand and cost-effective products" in white horse; third, under the relatively low market environment, it helps to supply and demand docking, improve paction rate and promote clothing brand.

At present, the pformation and upgrading of white horse has gone to a new stage of development. Aiming at how to break through the problem of "single market and single format", Baima began researching new business models last year, explored new development direction of pformation and upgrading of white horse, and made changes in the strategy of Baima channel.

程九洲在開幕式上首次提出“白馬+”的概念，并從“廣州白馬+區域中心+白馬奧萊+白馬電商”四個維度進行了深度解讀：“廣州白馬”作為全國總部，應進一步強化其展貿功能、品牌孵化功能，按照國際采購中心的定位進行打造，發揮全國引領作用;“區域中心”即是在全國主要服裝集散地和產業集散區，選擇有潛力的項目建立白馬的區域性品牌中心，實現白馬品牌的延展和渠道下沉;“白馬奧萊”即是通過集合店和品牌折扣店方式，滲透、開拓零售市場需求，將批發業態、零售業態進行有機整合，為廣大業戶擴交易、清庫存開辟新渠道;“白馬電商”就是要抓住互聯網發展的契機，將線上線下融合起來，建立線上新渠道，實現線上線下共同發展。

At the opening ceremony, the white horse and the Everbright Holding Group signed the letter of intent for the MALL project in Chongqing. This is a solid first step for the white horse to cultivate potential projects in the national garment industry distributing center and industrial cluster area as the regional brand center.

In addition, after nearly 3 years of rapid development, Baima electric business has formally established the white horse e-commerce Limited by Share Ltd in Guangzhou in August 31st. At the opening ceremony, it has formed DMC strategic alliances with 4 well-known industries in the 4 well-known industries, including China Textile Design Center, China Guangdong, Hongkong and Macau clothing and fashion designer alliance, Hongkong Fashion Institute, South China University of Technology Design Institute, etc., which indicates that Baima electric business will enter the fast lane of "Internet +" with the help of the customers and brand advantages of the physical market.

Guangzhou Baima electronic commerce Limited by Share Ltd and China Textile Design Center, Guangdong, Hong Kong and Macao

Fashion designer alliance, Hongkong Fashion Institute, South China University of Technology School of design

And so on, 4 well-known units in the industry form DMC strategic alliance.

Precision docking to achieve win-win supply and demand

In order to give full play to the biggest advantage of the original brand, this year's procurement Festival has specially planned "100 million people into the factory" activities, so that the national clothing buyers can appreciate the infinite charm of the white horse dream factory.

This activity is divided into two stages: the first stage is to find buyers and brands, and the second stage is "walking into DreamWorks".

In June of this year, the white horse held a preparatory meeting for DreamWorks activities, invited more than 30 representatives from the whole country to participate in the joint venture plan, and then went to North China for a key tour promotion. In the Southern China area, the wolf wolf training camp was launched, and the streets and shopping malls were searched.

At the same time, at the same time, Baima also launched a search for brand activities in the field. Through the voluntary registration, recommendation and on-the-spot investigation, 100 core brands were selected for the docking.

It is reported that, according to the needs of buyers, white horse has carefully planned 5 series and more than 30 lines for men and women to carry out "walking into the dream workshop". With the leading guests in the "dream workshop start ceremony", they turn the "pilotage rudder" which symbolizes the dream of sailing.

"100 million people into the factory activities" is not only the biggest highlight of this procurement Festival, but also the innovation of the national garment sales channel docking, achieving the precise docking between buyers and brand businesses, and the real win-win situation of both suppliers and buyers.

China and South Korea jointly display original charm

White horse, as the source of Chinese clothing, has been leading the fashion trend. This year, the procurement Festival is a heavy attack. It is closely linked with the Korea's most authoritative designer organization, the Korean clothing culture association. It is made by the president of the Korean clothing culture association, the famous designer Jin Huijing and the ten leading brands of white horse to create the "2016 China Korea (Qiu Dong) fashion trend conference". In the white horse atrium stage full of innovative design, the models focus on the design concept of "Chinese and Korean culture", with the original design, essence and regression as the main line, and show the infinite charm of original design with changeable colors and images.

At the same time, at the same time, the white horse electricity supplier launched the Internet clothing sales platform - DMC alliance, with its innovative business model, new product features, precise interactive marketing positioning, and a sudden rise in the Internet + air gap.

On the afternoon of September 8th -9, the DMC alliance will jointly organize the "Korean dream Clothing Fair" and the famous clothing design institutes in China. The company will hold the "DMC dream partners' fair", displaying the fashion culture and trend of the two countries with the works, displaying the charm of the original brand through the dazzling audio-visual effect and the dynamic choreography design, bringing endless surprises to the merchants who enter the Baima dream factory.

Leading guests and models pose for a photo at the opening ceremony.