BELLE Shoe Industry: Continued Downturn In 162 Stores In The Single Quarter

Those familiar traditions Brand of women's shoes Today, we are bogged down in the mire of declining performance. A few days ago, BELLE group released 2015/2016 fiscal year two quarter operating data showed that BELLE's two quarter retail outlets decreased by 162, even though sports and clothing business sales grew 6.5%, but as the core business footwear business same store sales fell 7.7%.

BELLE continued its first quarter slump in the two quarter. Prior to this, BELLE group announced the first quarter financial results of the 2015/2016 fiscal year show that footwear sales in the same store decreased by 7.8%, and the number of stores decreased by 167. As the footwear business continued to decline, BELLE group's flagship brand "Belle" closed shop in Tseung Kwan O branch of Hongkong not long ago, and "Belle" completely withdrew from the Hongkong market.

In fact, apart from BELLE, Daphne The traditional brand of women's shoes is not so good on Saturday. Daphne group recently released the mid term 2015 earnings report, as of June 30, 2015, the group's turnover of HK $4 billion 374 million, down 13.9% compared to the same period, profits plunged 95.4% to HK $11 million, 181 stores closed. Saturday's China Daily reported that the first half of the year's revenue was 845 million yuan, down 3.81% compared to the same period last year, while net profit dropped 18.91% to 27 million yuan.

In the face of decline in performance, the main reasons for these brands' external claims are mostly the slowdown in macro-economic growth and the weak consumer willingness to consume. As the main selling channel, department stores continue to languish and electricity suppliers continue to impact, resulting in sluggish sales and rising costs of rental rents. BELLE group CEO Sheng Bai pepper has said that in the environment of the Internet changing people's lifestyle and behavior patterns, physical retail is facing more challenges. The current business dilemma of fashion shoe and clothing retailers is the common problem of the industry.

According to insiders, in the context of the market saturation and the continuous impact of the electricity supplier, the growth of the traditional brand of women's shoes depends on the growth of the number of shops joining the store, turning to the demand for store and product retail capabilities, while the growth of store efficiency is restricted by product purchasing and O2O marketing capabilities of all channels. The transformation of traditional women's shoes is imminent.

　 In August, China exported 23 billion 110 million yuan of footwear.

According to customs statistics, in the first 8 months of this year, the total value of China's imports and exports was 15 trillion and 670 billion yuan, down 7.7% from the same period last year. Among them, exports of 8 trillion and 950 billion yuan, down 1.6%; imports 6 trillion and 720 billion yuan, down 14.6%; trade surplus of 2 trillion and 230 billion yuan, 80.8% expansion.

In August, China's import and export value was 2 trillion and 40 billion yuan, down 9.7%. Among them, exports of 1 trillion and 200 billion yuan, down 6.1%; imports 836 billion 100 million yuan, down 14.3%; trade surplus of 368 billion 30 million yuan, 20.1% expansion.

In the first 8 months, our country footwear The export amount was 222 billion 260 million yuan, down 3.4% compared with the same period last year. In August, the export value of footwear was 23 billion 110 million yuan.