Mansur Gavriel Is Going To Start Selling Shoes One After Another.

In the fashion world, the brand that can compete with the Hermes platinum package waiting list will include Mansur Gavriel.

The brand, which has been established for less than 3 years, has expanded its product line to shoes after creating a frenzy of color bucket.

On the evening of September 14th, Swiss Institute, the popular exhibition hall of New York fashion week, displayed the latest Mansur Gavriel series.

The biggest surprise is the 2016 spring shoes made by two designers Rachel Mansur and Floriana Gavriel: suede slippers and sandals.

Like buying a home bag, consumers face 5 choices of heels, 4 versions and 16 colors before placing orders.

The price ranges from $325 to $625 (about 2070 yuan to 3980.6 yuan).

"We want to display colors and products as much as possible."

Rachel Mansur said: "because bags sell too fast, we never have the opportunity to show them in the physical space."

So far, the New York accessories brand has no stores, only Instagram.

Although sales in the past year have increased by 350% over the past year, the two designers have no intention of expanding.

Rachel Mansur told the British fashion news website BoF: "too many orders can only lead to rough manufacturing. We don't want to make such a fatal mistake."

The two designers displayed not only shoes, bags, and body dresses in the fashion week of New York.

Rachel Mansur revealed that it might be possible to enter the garment industry in the future, but for now, it is too early to look forward to the ready-made garment series.

From the point of supply, the New York brand does not need to go to great lengths to find new types of raw materials.

In addition, Bain consultancy survey shows that shoe sales this year are far ahead of other product categories.

The brand name of Mansur Gavriel comes from the family name of the two founders.

Rachel Mansur from Losangeles and Floriana Gavriel from Berlin, Germany met at a concert in Losangeles in 2010.

When deciding to create a brand, two people are just 30 years old.

In June 2013, their design of the rope bucket bag was officially launched, and after a few weeks, it became popular among fashion bloggers.

By 2014, Mansur Gavriel had become the most easily captured accessories among photographers during the fashion week, including a group of celebrities including Kirsten Dunst, Miranda Kerr and Susie Lau.

Data released by British fashion electronics Lyst in May this year show that the Mansur Gavriel bucket pack is one of the three largest single products searched in 2014, which is 30 times higher than that of other bucket bags on the website.

The two designers won the 2015 CFDA (American Fashion Designers Association) SWAROVSKI accessories in June this year.

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In fact,

Long-standing.

Mansur Gavriel, though its shape is very simple, is better than colorful. It has not only many choices, but also a variety of bright colors.

Another advantage is pricing. For example, the highest price of the brand sales is 600 yuan (about 3821.1 yuan), which is much lower than that of other brands.

Of course, "sold out".

"Is also one of the factors of brand popularity.

Consumers with itchy fingers may wish to inquire: Mansur Gavriel official website hangs on the news of "replenishment in October"; the Net-a-Porter page of luxury electric business has only brand introduction; the existing models on Lyst do not contain bucket bags.