"Hot Winter And Winter Help Winter Olympics" Conference

With the increasing attention to the ice and snow campaign, China's outdoor leading brand Pathfinder has launched the famous movie stars and professional ski enthusiasts Xia Yu as spokesmen for its new ice and snow products. Not only that, the Pathfinder will also hold a "hot snow and winter burning winter Olympics" conference with the bird nest to release the ice and snow.

And ice and snow routes, to force the ice and snow market to greet the arrival of the ice and snow era.

It is reported that the famous film star Xia Yu will sign the Pathfinder and become a spokesman for the new ice and snow product of the Pathfinder.

As we all know, Xia Yu is one of the most famous sports people in the entertainment circle. He skiing and skateboarding is proficient. In 2014, during the Winter Olympics in Sochi, he was invited to go to the scene to explain the event, and won the praise of the industry and the audience.

Pathfinder said that Xia Yu is a confident and courageous actor who constantly challenges himself in sports. The Pathfinder hopes to share with Xia Yu the joy of ice and snow sports to more people, and expects more and more people to participate in the ice and snow sports to enjoy the fun.

Previously, the Pathfinder signed Wang Shi, Wang Feng, Gao Yuanyuan and others as brand image and product spokesmen, and received very good results.

In addition to the excellent quality of the product itself, the most important point is that the Pathfinder grasped the pulse of the market and found the right spokesperson to achieve the double harvest of brand and word of mouth.

The temperament and image of Xia Yu's sunshine sports and his talent in extreme sports are exactly what the Pathfinder sees and is also in line with their product market positioning.

Among the new varieties of ice and snow introduced by Pathfinder, the most popular ones are mountaineering series ski suits, which are not only fashionable in appearance, but also incorporate many scientific and technological elements, such as the TIEFWARM bionic hollow heating technology independently developed by Pathfinder.

It is reported that TIEFWARM technology has imitated the polar bear's hollow warm fur structure, uses acrylic fiber hollow fiber called "artificial wool", and implanted black heat particles into the fiber core, which absorbs the infrared, visible and ultraviolet rays in the sunlight, and converts light energy into thermal energy.

Under the same light source and equal irradiation time, hollow heating fibers are more common than ordinary ones.

Store more than 30% of heat.

Besides, there are also ski glasses.

And other ski accessories for consumers to choose and match.

The Pathfinder's newly launched velvet jackets can help outdoor enthusiasts fight the cold in the snow on foot, adopt the concept of ultra light warmth, fill 90% pure duck down, and display professional outdoor attributes in the detail design of shoulder wear printing, logo reflective printing and so on, which can improve the comfort and safety of snowy hiking.

It is worth mentioning that the Pathfinder also launched a Xia Yu style suede raincoat, which has waterproof and warmth retention functions.

Its sleeve arm has a unique Xia Yu LOGO style, which is inspired by the initials of Xia Yu's initials XY.

In addition, the Pathfinder has announced on its official WeChat that it will jointly hold a "hot snow and winter burning winter Olympics" Conference on November 3rd with the bird's nest to officially launch ice and snow clothing and ice and snow routes. This means that the Pathfinder will make efforts to meet the ice and snow market in the ice and snow market.