Good Kids Pform Their Own Brands In The First Half Of The Same Period, An Increase Of 39.5%

Mother and infant brands, which are mainly engaged in OEM as an overseas market.

Last year, two foreign acquisitions continued.

After the completion of the pformation of its own brand dominated and achieved substantial results.

Good boy released the first half of the year's earnings report, the company's revenue increased by 39.5% over the same period last year.

Last year, the two brands of Cybex and Evenflo gained 31.1% year-on-year growth in analog caliber and 73.7% in private brand and retailer brand businesses.

According to the financial report, the first half of the year was HK $3 billion 684 million, up 39.5% over the same period last year.

Gross profit also increased significantly due to the restructuring of its own brand, up from HK $721 million to HK $1 billion 55 million in the same period last year.

Among them, the two brand revenue from the new M & A increased by 31.1% in the year of simulation, which was HK $149 million.

The revenue from private brand and retailer brand business increased by 73.7% to HK $270 million over the same period last year.

Good boy said that in the first half of 2015, the company successfully completed the pformation of its own brand oriented business mode.

Thanks to the implementation of the one-child vertical integration business model, the rapid development of Cybex and Evenflo of the company's mergers and acquisitions and the overall stability of the original business.

Because of its gross profit margin, the good boy completed the acquisition of the famous high-end children's brand Cybex in Europe last year, and the American brand Evenflo, which produces all kinds of baby care products and other children's products such as car safety seats, baby carts and other children's products, and purchased the Danish third Party of the main business car seat, trolley and baby carrier.

Company NICAM 70% shares.

This series of actions has completed the penetration of private brands in overseas markets, and achieved the high margin mode of private brand business.