Functional Clothing Products Propaganda Exaggerates The Concept Of Competition

　　 Functionality clothing Favored

Recently, reporters at a shopping mall on the East Road of Zhongshan saw that many outdoor brands and sports brands have launched fast drying fabrics, and many brands have even made "quick drying" the main selling point of clothing sales this summer. In a famous outdoor brand counter there, the reporter saw that the color of sweat and dry clothes is mainly grey, green and black, and the price is high. The price of a short sleeved lady T-shirt is mostly between 700 yuan and 1000 yuan. "Many people like to wear pure cotton clothes in summer, and think that pure cotton sweaty and feel comfortable. But in fact, the sweaty and sweating properties of pure cotton fabrics are relatively poor. And the fast drying fabric pants can accelerate the evaporation of sweat by expanding the area as far as possible, so that the skin is dry and refreshing. A salesperson told reporters.

In another sports brand counter, sales staff mainly briefed reporters on a price of 500 yuan, with quick drying antibacterial function T-shirt. Sales staff told reporters that this is a new product they launched this year, not only the most popular style this year, but also the new fabric used this year. research and development . "This fabric is made of hi-tech fiber and added special processing technology, such as anti-bacterial composite coating. It has a variety of systematic regulatory functions. For example, through the micro climate adjustment system of clothing, it has achieved the functions of breathability, warmth retention, skin affinity, single moisture conduction, deodorization and bacteriostatic."

In recent years, the functional clothing and fabrics of businesses have emerged one after another, and many new products have received more attention from consumers. "I usually like sports, but in the past, those sports clothes were not breathable enough, and sometimes they ran out of the way to get stuck in the body. So I bought a sweaty dry T-shirt for over 500 yuan on the first two days. If it really has a good publicity, I think it's worthwhile to buy hundreds of dollars for health. " In the sports wear sales area of a shopping mall in our city, Miss Li said so.

　 Functional diversity Price Great disparity

In recent years, with the advent of new fabrics, more and more garments are on the market. In another large shopping mall on the East Road of Zhongshan, the reporter saw that the functional clothing products sold by the Department are from windbreak, waterproofing to UV protection, antistatic, and infrared self heating, carbon fiber heat absorption and so on. There are ten kinds of functional clothing products.

Moreover, the prices of many similar products are quite different. In a clothing brand store on the main street of Southern China, the reporter saw a price of 200 yuan for a UV protection clothing, while in many roadside stores, the price of clothes with the same UV protection function was only twenty or thirty yuan.

Even in the same store, the price gap between different brands is very different. A brand short sleeved women's fast dry T-shirt price is more than 100 yuan; while some brands and products are similar to fabric, it can reach five hundred or six hundred yuan.

"We are brand products, how can we compare with the outside brand goods? Many inexpensive UV protection clothes simply do not have any sunscreen function." In a shopping mall, when a reporter said that the price of its products was too high, an anti UV clothing salesman said.

Test result

Some products are not worthy of the name.

A few days ago, the Shanghai Consumer Protection Committee released the results of the comparison test of the "moisture absorption and quick drying" functional clothing sold in the local circulation field. The results showed that 10 samples did not reach the functional standard of moisture absorption and quick drying, accounting for 20% of the total sample.

It is understood that in the national standard, the moisture absorption function of clothing is mainly measured by 3 indexes, such as water absorption, drip diffusion time and core suction height. The function of quick drying is mainly detected by two indexes of water evaporation rate and moisture permeability. The test results show that even among the samples that meet the standard requirements, there is a great difference in water absorption among brands.

According to the insiders, at present, the moisture absorption and quick drying clothing in our market can be divided into three categories: hygroscopic, quick drying, hygroscopic and quick drying. Because the functional labels of products are mostly expressed in foreign languages, and lack of Chinese descriptions, the designs of various functional labels are quite similar. Consumers can not distinguish these three products accurately when they listen to the introduction of shopping guides during the purchase process. Some products are replacing the concept of moisture absorption and quick drying, claiming that they can be quickly dried and keep the body dry. In fact, it is not known that the fabrics of these products do not absorb sweat from the human body, and sweat flows directly between the skin and clothing. When consumers buy such products, they often feel stuffy and airtight in the process of wearing.

Industry voice

Experts call for improved testing standards

"At present, many clothing brands have introduced functional products such as windbreak, heat preservation, moisturizing and anti ultraviolet. However, most of these products do not have a unified national standard at present. They can only be checked by ordinary textile standards, and the safety and appearance and physical properties can be checked. A clothing company official said.

Insiders say that for outdoor brands, a garment needs to be checked by three standards. That is to say, the detection of safety and chemical elements is mainly applicable to the national GB18401 standard of garment industry. The product standard for testing appearance and physical properties is FZ/T 81007, but in terms of functionality, it mainly adopts enterprise standard.

An official in charge of a company said that functional clothing such as assault clothing, maternity dress and so on had no corresponding comprehensive standards of clothing at present.

In view of the existing problems in clothing standards, an industry expert admitted that it is not necessary to change the problem overnight to solve the problem. It is difficult for a single enterprise, an industry or even the whole industry to effectively solve the problem of garment standard in a short time. This requires the cooperation of all parties, such as government, enterprises and associations.