Interpretation Of Hangzhou International Fashion Week With Four Major Sections To Create Fashion Metropolis

Recently, 2016SS Hangzhou

A press conference was held in Hangzhou to announce the contents of this week's fashion week.

This week's fashion week will add a new static exhibition section to convey an interesting and fun way of life and convey the concept of fashion diversification.

The fashion week is made up of four parts: 2016SS brand release, cavities potential creative life exhibition, fashion forum and VIP night and 2015 Fashion Awards.

To create a new culture of China's fashion industry and convey a new way of fashion life, Hangzhou international fashion week, through resource sharing, communication and cooperation and win-win cooperation among various industries, has set up a spotlight fashion design and fashion trend publishing platform at home and abroad, aiming to create a high-quality Chinese fashion industry atmosphere and an orderly development environment, and create a cosmopolitan metropolis with international vision.

2016SS: brand release

Hangzhou international fashion week is committed to providing an international standard professional distribution platform for clothing brands and independent designers. This season will be released in the very heavy industry style exhibition area.

The exhibition area covers an area of about 6000 square meters, mainly composed of the waiting hall, the showroom, the backstage area, the media interview room, the VIP VIP room and the workroom.

Fashion week is equipped with professional hardware facilities such as dance, lighting, sound, photography, and so on. At the same time, it has the support of domestic professional show guide, modeling and model team, and dozens of domestic and foreign professional media focus on the release show.

After the release of the show, fashion week set up the AFTER PARTY forum to provide customers with appreciation of the selection links for publishing brands / enterprises.

Commercial landing is an effective guarantee for brand long-term development.

Zhou's publishing platform strengthens cultural symbols, expands the overall influence and expands sales channels.

In addition to many domestic brands, Hangzhou international fashion week also provides foreign brands with the opportunity to test the Chinese market and build up a bridge for cultural exchanges among different countries to help enhance the international influence of China's garment industry.

Section two: Creative Life Exhibition

"CHANCE" is the official fashion exhibition of Hangzhou international fashion week. It will be an important symbol distinguishing fashion week from fashion week.

"Cavity potential"

Static exhibition, art design exhibition and life experience exhibition constitute three parts. Fashion, art and life constitute the core strength of the exhibition, aiming at leading an interesting and fun way of life.

The exhibition is divided into three ABC regions:

A area - clothing static exhibition: including SHOWROOM independent designer (brand) clothing static exhibition, pop-up store retail guerrilla shop, the Internet clothing line experience under three parts;

B area art design exhibition: through industrial design, jewelry design, installation art, photography art and other different forms of artistic expression, the integration of fashion elements, to achieve a number of content cross-border crossover.

C area life experience Exhibition: the exhibition area contains many elements of plant life, such as plant flower design, design home, creative market, concept diet, private baking, literature and art, etc., and expounds the true meaning of life aesthetics.

Page three: Fashion Forum

During fashion week, we will carry out fashion forum around different themes.

Aimed at promoting

The benign exchange and resource exchange will contribute to the improvement of China's fashion industry chain and at the same time achieve cross-border cooperation with multiple possibilities.

Page four: VIP night and 2015 Fashion Festival

To celebrate the success of the Hangzhou international fashion week, the organizing committee has joined hands with politicians, businesses, brands,

Guests in entertainment, media and other industries spend a bright fashion night together.

For the award of outstanding brands and excellent companies this year, the organizing committee will unveil the main image of the next fashion week.

Hangzhou International Fashion Week wants to turn VIP night into a regular activity of every fashion week. It celebrates and summarizes the successful fashion season, and also builds a practical communication platform for the elite of all walks of life. It advocates sharing resources, promoting communication and cooperation, achieving win-win cooperation, promoting the future development of fashion week, and building a cosmopolitan metropolis with international vision.