Fast Fashion Has Never Slowed Down In China.

In the past 3-5 years, fast fashion has entered the outbreak period in China.

In addition to the general factors such as big price, low price and fast speed in designing the market, many Chinese local clothing brands have abandoned the low price market.

C&A and H&M entered China in the same year.

In 2007, the first four Chinese shops of C&A opened one after another, once for the industry and analysts.

However, H&M is currently in China.

More than 200, but official figures show that C&A now has only 75 stores in China.

Apart from its emphasis on localization and quality, it has not brought more memories to consumers.

Jingan Temple crystal shopping center, a long time baffle plate has been demolished. The fast fashion brand C&A is officially open here.

At the opening ceremony, Lawrence Brenninkmeijer, chief executive of C&A China, who took office in August this year, also appeared.

"Before coming, I have no idea of how big the Chinese market is, nor how fast it will grow here.

The whole world is focusing on China, and every brand wants to open up the Chinese market, "Brenninkmeijer told reporters." consumers can find almost all the brands on the earth here, and the competition is more and more intense.

This fast fashion brand from Holland wants to

Gaining market share is no easy task, because not only the fast fashion brands in Europe have been working here for a long time, even the fast fashion brands in Korea say they want to enter China.

Just like in the crystal shopping center, besides C&A, there are Forever 21 around H&M.

C&A and H&M entered China in the same year.

In 2007, the first four Chinese shops of C&A opened one after another, once for the industry and analysts.

However, H&M has more than 200 stores in China, but official figures show that C&A has only 75 stores in China.

Apart from its emphasis on localization and quality, it has not brought more memories to consumers.

The arrival of Lawrence Brenninkmeijer is to change this embarrassing situation.

Itself comes from the Brenninkmeijer family with C&A. Before arriving in China, he served as vice president of C&A Brazil operations since 2012.

In the 3 and a half years in office, the number of stores in Brazil has increased from 200 to more than 300.

Brazil is now Germany's second largest market in the world after C&A.

Earlier, he also served as managing director of C&A Turkey, expanding its staff from 3 to over 500, and successfully opened 26 stores in Turkey.

Put family members who were outstanding in the past to China.

The position, which makes most people believe that C&A intends to regain its advantages in the Chinese market.

However, the Chinese market is big and complex. Brenninkmeijer said it is too early for him to make plans for the Chinese market while he is still in the process of understanding and familiarity.

But by the end of 2015, there will be 10 new stores opening in C&A.

C&A is expanding, and other fast fashion brands have not slackened in the Chinese market.

Since UNIQLO landed in Shanghai in 2002, fast fashion has been developing rapidly in China.