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    Lord Buddha Will Open 7 New Stores In 5 Years.

    2015/9/28 19:05:00 31

    Lord Of BuddhaParis Flagship StoreBrand Strategy

    Although China's stock market turmoil and RMB depreciation will inevitably have a negative impact on the purchasing power of Chinese consumers, the Department of general's Department said there was no reduction in the number of Chinese shoppers in 7 and August.

    The group's existing overseas stores are located in Berlin, Casablanca, Jakarta, Dubai and Beijing, and plans to set up stores in Milan, Doha and Istanbul by 2018.

    Galeries Lafayette is located in the flagship store of Osman Avenue in Paris for 120 years, and the renovation of stores is intended to attract Chinese tourists.

    This time, Lord Buddha has to redesign Logo.

    In the first half of 2015, sales of 64 shops worldwide were 1 billion 700 million euros.

    In order to attract high consumption customers in overseas emerging markets and local fashion groups in Paris, Galeries Lafayette, a French retailer who has gone through 120 years of ups and downs, decided to make itself more fashionable. They announced that they would renovate the flagship store in Osman Avenue, Paris next year.

    In addition, they plan to open more 7 stores in the world by 2020.

    The group will allocate approximately 100 million euros a year for these expansion and renovation work.

    The group did not give details of the refurbishment, only to redesign the Logo - trying to evoke creativity with black handwritten art fonts.

    Next month, the new slogan "The New Chic" will also be promoted in 64 stores and media.

    The group's existing overseas stores are located in Berlin, Casablanca, Jakarta, Dubai and Beijing, and plans to set up stores in Milan, Doha and Istanbul by 2018.

    Department Store Department President Nicolas Houz e said.

    The Buddha

    The department store's sales in the first half of 2015 were 17 billion euros, unchanged from the same period last year.

    This year's electricity supplier sales accounted for 2% of the group's turnover, hoping that in 2020, this data can rise to 10%.

    Driven by strong demand from Asian and North American tourists, sales of Osman flagship store rose 3.5% year-on-year.

    Chinese dominated foreign tourists account for 50% of the total number of customers, followed by tourists from the United States and Southeast Asia.

    according to

    Drawback company

    Global Blue released a report in April: Chinese people are the world's largest luxury consumer group, and Chinese consumers spend a new high in Europe.

    Although China's stock market turmoil and depreciation of RMB are against China

    Consumer

    The purchasing power will inevitably have a negative effect, but the department stores said there was no reduction in the number of Chinese shoppers in 7 and August.

    Founded in 1894, Lafayette department store also has watches brands such as BHV home decoration chain, Royal Quartz and Louis Pion, etc. the main competitor is the Paris Le department store (Le Printemps), which focuses on luxury goods.


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