CHIC Autumn Countdown Weaving Children'S Clothing Strength Extraordinary

1 the government takes the lead in pushing the new image of the cluster.

It is understood that in this year's

During the exhibition, under the leadership of Zhili government, many local enterprises will appear in the regional brand image of "Zhili children's clothing".

At present, the brand enterprises that have participated in the exhibition have been identified as: the cloth dress grass, the king of the child, the MENOIR, Linglong baby, Tian Guo Guo, Ya Meng pie and so on.

According to Ma Weizhong, chairman of Zhejiang Buyi grass Clothing Co., Ltd., the design of the exhibition hall of the Buyi grass man is the unified design of Zhili town government. At this exhibition, the company has classified three large series of products, including "learning life", "student years" and "learning time".

Yang Jianping, President of Zhili children's wear Association, also said that through this exhibition, we hope to create a new brand image of "weaving children's clothing" and increase the popularity and influence of the local children's clothing brand in Zhili, so that we can have a new improvement in the understanding of Zhili children's clothing.

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Yang Jianping said that after many years of promotion, weaving children's clothing is no longer a synonym for "low and small". In the whole layout of Chinese children's wear industry, the development trend of branding, scale and integration of children's clothing has been gradually formed.

In fact, in addition to the status of president of Zhili children's wear Association, Yang Jianping is also the chairman of Huzhou Zhili Yang's Knitting Garments Co., Ltd.

As early as 1992, Yang Jianping founded Yang's Knitted Garments Co. Ltd. and insisted on "advocating children's dress culture and making outstanding children's clothing enterprises".

After years of efforts, its brand "Ya Meng pie" has become one of the representative brands of China's children's clothing -- Zhili, and its products sell well all over the country.

In recent years, looking at the increasing position of children's clothing in the national industry, Yang Jianping is very gratified. He hopes to display the industrial superiority and new image of Zhili children's clothing in depth on the platform of the CHIC2015 autumn exhibition, which is held for the first time this year.

2 smart fashion, equipment first

Speaking of the theme of CHI2015 autumn exhibition, "smart fashion", Yang Jianping said, "from the literal aspect of intelligence, I personally think that intelligence itself is a term of high technology and new fashion.

And the entire traditional Chinese industry, innovation and pformation has become the dominant trend of the current trend, and the development of highly functional and experiential products has become an interpretation of the new fashion.

Ma Weizhong, chairman of Zhejiang Buyi grass Clothing Co., Ltd., has a deep understanding of the theme of the exhibition. He said, "people have been thinking about the arrival of smart fashion and future life. This vision has never stopped in the last 80s.

In fact, the movie has always been a platform for people to play fantasy. No matter in the early "Star Wars" or in modern Afanda, people can use the tools to fly, visit the alien system, and, of course, have the indispensable intelligent fashion life.

In order to realize the intelligent upgrading of the children's clothing in the weaving, many enterprises have been upgrading the equipment in recent years, which is also a major performance of the progress and promotion of the textile child's clothing industry.

Yang Jianping told reporters that there are two main aspects of the investment in the enterprise's intelligence promotion.

"First, from hardware, since 2010, we have gradually introduced highly intelligent and efficient computer sewing machines, automatic bed cutting machines, CAD typesetting machines and other high-tech equipment. Replacing machines with machines gradually increased labor productivity and reduced labor costs."

In addition, Yang Jianping said that on software, Ya Meng faction has also insisted on building a stable backbone team, constantly improving employee benefits and benefits.

According to him, the company's salary increased by 20% per year.

It is worth mentioning that in terms of talent absorption, the school has actively cooperated with colleges and universities, constantly injected fresh blood for its own enterprises, and has introduced a group of brand-new talents while retaining existing talents.

Yang Jianping said, "constantly improving the team of talented people is an important topic for the survival and development of Zhili children's wear enterprise".

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3, create hundred years of big industry and big brands.

At present, the whole Chinese garment industry has high expectations for the growth of children's wear market, but on the whole, the competition of children's wear brands presents an intense situation.

Therefore, there are not many brands that can maintain steady development in operation.

As the president of Zhili children's wear chamber of Commerce, Yang Jianping proposed the development of Zhili children's clothing in view of the current situation of the industry.

Yang Jianping said that the children's clothing in Zhili is a bonus of reform and opening up, and we hope to shape it into a hundred years of big industry and big brand on the basis of the east wind of pformation and upgrading.

"I think children's clothing industry is a sunrise industry in the future. First of all, children's clothing itself is a fast selling product, which has the characteristics of short cycle and fast change.

Therefore, its own demand is very large, coupled with the national open two child policy, so that the demand for children's clothing increased year by year.

Yang Jianping said.

It is understood that at present, many children's clothing enterprises in Zhili have begun to refine their products, subdivide their brands, differentiate them from the perspective of infants, young children and teenagers, and use different products to adapt to the market and cater to the tastes of the public.

"On the basis of product safety, we also put forward a strategy to stabilize the market price.

We must never expand blindly. We hope to meet the fierce competition in the market through multi-channel and multi brand operation mode.

Yang Jianping said.

From the perspective of the characteristics of children's clothing market in China, the characteristics of brand regionalization are obvious, and weaving itself is a typical case.

Yang Jianping believes that the development of brand regionalization is an inevitable trend. Chinese people must act in a timely manner, in the right place and in the interests of others, so that the success rate of work can be increased. So is the children's clothing industry.

"In the thirty years without reform and opening up, there will be no children's clothing industry today. There will not be so many successful brands in these years without pformation and upgrading. I always believe that when time comes, even if we don't need to spend any energy, we will be able to succeed, and the rest will not rest until the end, which is conducive to the healthy and orderly development of children's clothing industry."

Yang Jianping said.