How Do Seven Wolves Push Design Change?

On the eve of the Milan fashion week September, seven wolves showroom participated in the fashion night Fashion "sNightOut" sponsored by Italy VOGUE magazine, joining the lively dialogue between the professional brand buyer and the fashion designer.

At the end of the month, the wolf pack took the wolf culture series to participate in the famous exhibition "2015DESIGN+".

Fashion 'sNightOut seven wolves Milan showroom live buyer communication

VOGUE fashion night (Fashion sNightOut) sponsored by Italy magazine "VOGUE", brand carnival on the eve of fashion week, entertaining models, champagne hospitality, and exquisite

Costumes, designers and buyers exchange ideas and strike the international trend of the new season.

The CameraBuyer, a well-known organization, has assembled 115 buyers from all Italy brands to represent Milan on the fashionable night.

The showroom of seven wolves in Milan has also become an important stop for the "buyer alliance" visit.

That night, the wolf culture series of seven wolves and the trend designer brand "Saint worth" were attracted by the most authoritative fashion eyes from the world, and gained the praise from all sides, showing the fashion strength and innovation ability of the Chinese national brand to the world.

In addition to the voice of international fashion capital, on July 30-10, September, the seven wolves also participated in the 2015Design+ exhibition jointly sponsored by "new vision" and "business week / Chinese edition". As the most anticipated design conference in 2015, the exhibition attracted three people in Sanlitun's famous orange hall for three days, attracting tens of thousands of people.

Seven wolves also take this opportunity to express their continued concern about the development of domestic cutting-edge fashion design, and actively try to cross boundary marketing and diversified brand development wishes.

In 2015, the new wolf culture series was unveiled at the Design+ exhibition. The exhibits include the three wolf culture series products of Miao, Tibet and Thai.

It is worth mentioning that the Dai wolf's clothing is the seven wolf Milan fashion week costume.

The wolf culture exhibits attracted many people to take photos with its unique concept, national style and design sense.

The interactive AR technology experience on the spot is to make a wolf head appear vividly in front of the audience. The series of wolves wolf culture with aesthetic feeling and technology sense has left a deep impression on the visitors.

The wolf culture series, by deconstructing and inheriting the traditions and unique design elements of the minority nationalities, has made it vibrant in the fashion fashion, giving the young people a sense of beauty and impact. At the same time, it has a unique spiritual connotation.

The seven wolves, advocating the concept of diversified development, have been trying various possibilities in an open manner to inject more vitality into the Chinese fashion design community.

The theme of the Design+ exhibition salon invited Zhang Xiangdong, founder of the 700bike, the investor of Meng Yue sirloin, Meng Qing, Xing Chu, director of FrankWang, Innocent, design director Wang Wenliang, and the series salon with the theme of "unique temperament".

Yan Jun, deputy general manager of the seven wolves industrial Limited by Share Ltd, shared the seven wolves traditional men's clothing brand's pformation and pformation process through the design of the "design change marketing" session.

In 2015, the wolf culture series created the unique DNA culture of seven wolves by deconstructing the inspiration of Chinese national culture. Insisting on building brand culture is the cornerstone of brand marketing and enterprise innovation and pformation.

The seven wolves, which are consistent with the Design+ exhibition concept, forge ahead and strive to make breakthroughs in design, have launched a series of wolf culture products since 2015, focusing on design and returning to commodities.

The wolf culture series has attracted a lot of attention at home and abroad as a star product series.

In the wolf culture series, ColinJ, the international designer, has implanted the brand DNA and merchandise story, and has incorporated modern trend elements into each wolf head.

Coupled with the constant attempts of brands to cross culture with popular culture, games, music and other communities, it has deepened the impact on young generations.

In recent years, the seven wolves have been moving frequently at home and abroad. Through the seven wolf wolf culture series successfully held in Milan fashion week in June, the seven wolves have successfully opened the market in Europe.

As the first Chinese menswear brand to be invited by the fashion week of Milan, the seven wolves also opened showroom to Milan. The display goods were accepted by European fashion buyers. Through the showroom, the wolfwolves culture products have entered some European brand buyers' stores and expanded overseas markets.

Design change and marketing innovation make the seven wolves walk out of a way different from other men's wear brands.

In the future, the seven wolves will continue to expand the blueprint of the fashion industry investment group, and become a two-way platform for the investment and exchange of fashion industry at home and abroad, so as to promote the development of China's clothing brand.