"Internet +" Causes The Trend Of Intellectualization

Since the beginning of this year, the "Internet +" has led to the trend of intellectualization, sweeping across many traditional manufacturing industries in China.

At present, "Internet + shoes" cross boundary love is being staged in Quanzhou, the shoe industry in China.

In recent days, our reporter went deep into Quanzhou shoe industry to investigate and visit Quanzhou.

The development trend of intelligence.

The whole industry touches wisdom.

In September 25th, in the production workshop of a foundry factory in Jiangnan street, Licheng District, Quanzhou, the first 20 thousand pairs of new intelligent leisure shoes, Kai Paco, began to enter the mass production stage officially. All the orders came from the leading e-commerce enterprise in Quanzhou, Xingkai Agel Ecommerce Ltd.

It is understood that in order to promote the emergence of the first intelligent leisure shoes in Quanzhou, Xingkai company set up a R & D team of 28 people at the beginning of this year, invested 1 million 800 thousand yuan in funds, and seized over 30 hardware and software technical problems in half a year.

The smart shoe has built-in smart sensor chip, which can automatically collect data of user's weight, foot temperature and motion frequency automatically, and pmit feedback to the App system of mobile phone.

Reporters from the Quanzhou Footwear Association learned that since last year, Quanzhou

And other kinds of shoes, such as leather shoes, are intelligent products.

Among them, a number of leading sports shoes enterprises such as PEAK, XTEP and holly are typical representatives.

In the field of sports shoes, the earliest R & D and production of intelligent shoes is the 31st degree company.

In April this year, 360 degrees joined the Internet giant Baidu Inc, the two sides jointly established the 31st degree "big data innovation laboratory" to start the development and production of intelligent sports shoes. In May, the first batch of intelligent sports shoes for children began to quantify production.

This kind of children's shoes connected with Baidu positioning technology can be combined with mobile phone App.

Parents can monitor the location of the child in real time by mobile phone. Once the location of the shoe is identified beyond the safe range, the App will issue an alarm and provide a roadmap between the location of the phone and the chip location.

In the field of leather shoes, since the second half of this year, Mu Linsen, bird of fortune and other companies have also carried out related intelligent research and development.

"At the end of last year, we spent $about 5000000 on the development of intelligent leather shoes, and now we have made 12 patents. Next year we are expected to enter the mass production stage."

Lin Heping, chairman of fortune bird company, told reporters.

"Quanzhou shoe enterprises, which produce all kinds of shoes such as sports shoes, casual shoes and leather shoes, are doing intelligent experiments. Although the layout of the" dot "is still low, the output is not very large, but it represents a trend and trend.

Xu Jingnan, vice president of Quanzhou footwear industry association, said.

The prospect of the debate

Numerous

Has entered the field of intelligence, does it mean that the next generation of smart shoes will become the mainstream and direction of the industry? For this reason, there are still differences and disputes in the footwear industry in Quanzhou.

Xu Jingnan believes that after entering the Internet era, human lifestyle is undergoing profound changes. Smart wearable is the trend of future development, irreversible.

As a shoe industry closely related to human life, intelligentization is undoubtedly the mainstream of the development of footwear industry in the future.

Quanzhou shoe enterprises should step in as early as possible, so that they can take the lead in technology and brand, thereby winning the initiative in the new round of development of shoe industry.

{page_break}

However, Xu Jingnan also admitted that as a new category, smart shoes need to be pformed from a technology product into an intelligent industry with technology and manufacturing as a whole, and there is still a long way to go.

This is not only a matter of technology and manufacturing, but also related to the growth and popularization of many technologies such as communication equipment and Internet of things.

At present, most of the Quanzhou enterprises in the field of testing water smart shoes are trying in a small scope, whether they are technology or finished products, they are not very mature, and the development of the whole Quanzhou intelligent footwear industry is still in its infancy.

Huang Xiaojuan, general manager of Fujian Holly sporting goods Co., Ltd. is very optimistic about the development prospects of intelligent shoes.

She believes that at present, with more and more industrial capital entering the field of smart shoes, all the technical problems will be overcome in a short time.

With the gradual penetration of wearable concepts, the next few years will usher in the outbreak of smart shoes, and will soon become the mainstream of consumption, and even in ten years, the market can be completely replaced by non intelligent shoes.

The shoe companies in Quanzhou must be aware of this. Otherwise, if they act too slowly, they will miss the opportunity.

In Huang Xiaojuan's view, in the field of smart shoes, sports shoes, which are related to sports and health for ordinary people, have the largest development space.

Compared with other kinds of shoes, the intellectualization of sports shoes is easier for consumers to accept.

At present, the annual output of Quanzhou sports shoes is about 60% of the total output of the country and more than 20% of the world's total output.

From this perspective, the advantages of Quanzhou are very obvious, and the development of intelligent sports shoes is huge.

Jiang Xizong, vice president of the Quanzhou General Chamber of Commerce, has reservations about this.

He believes that smart shoes are only a branch of the shoe subdivision.

Although smart wearable is a new trend, but the complex App system and cumbersome data, coupled with the diversity of people's lifestyles and choices, the intelligent mode of footwear products may not be accepted by most consumers.

Therefore, Quanzhou shoe enterprises should not invest huge sums of money to take risks.

Press comment >

At present, as a new thing, Quanzhou smart shoes are in the bud. What is the future?

Aside from the development prospect of the intelligent footwear industry, we should admire the spirit of Quanzhou enterprises to be brave in trying to intervene in the matter of smart shoes themselves.

At present, the Internet era has accelerated and accelerated to infiltrate traditional industries.

In the face of the new Internet age, business owners must have the courage and spirit of this attempt to capture new opportunities in changing markets.

The market is changing rapidly, and the future is unpredictable. Only by grasping the ability of contingency and changing thinking, taking precautions and moving forward, can we remain invincible in the fierce market competition.