Campaign Brand Nike Aims To Increase Revenue, And Total Revenue Will Reach $50 Billion In 2020.

Mark Parker, President and chief executive officer of Nike, is introducing an ambitious plan to boost the company's total revenue to $50 billion at the end of 2020, much higher than last year's planned $30 billion 600 million.

Parker said: "today we show how Nike is building growth in the current and upcoming years.

We are leading because we are fully engaged in the service of athletes and consumers through our breakthrough products and personal experience.

As we look forward to 2020, we are accelerating the pace of innovation in all fields of our business and providing athletes everywhere with the best products they need whenever and wherever needed. "

Nike plans to make better use of its digital activities to accelerate the development of companies from design, product creation to manufacturing and processing.

The company has also launched a new facility called the advanced product creation center, which will bring together its most advanced manufacturing and

Ability.

Because of its huge revenue target, Nike shares rose 0.3% to 126.21 dollars, and the market value was $107 billion 500 million. Since then, the company's stock price has risen 32%.

According to Nike's third quarter earnings report in September, sales and profits surpassed the first quarter and exceeded expected revenue.

The company revealed that orders continued to rise in the second half of the year. Orders for shoes and clothing increased by 9% in the first three quarters of this year, with orders in the Chinese region increased by 22%.

Nike is still a leader in sports business, with sales amounting to US $30 billion 600 million last year, but with more and more brands joining in,

Competitive market share, such as Under Armour, a new sports brand in recent years, has also gained $3 billion 80 million in sales last year. Nike is also under increasing pressure.

According to the earnings data, Nike's profit increased by 22.6% to 1 billion 180 million dollars last year, diluted earnings per share of $1.34, and its total earnings rose by $0.25 per share.

Analysts predict that Nike's profits will continue to grow this year and its earnings per share will rise by US $0.15.

As of August 31st, Nike's performance rose by 5.4% to $8 billion 410 million, or above 3% of analysts' estimate.

On the basis of constant exchange rate, revenue rose by 14% and online sales increased by 46%.

On the basis of brand level and constant exchange rate, Nike's revenue rose 15% to 7 billion 900 million dollars, while Converse's revenue rose by only 3% to 555 million dollars.

Parker said, "Nike is now facing macroeconomic challenges as well as other enterprises, but after analysis, we are positioned correctly and make the best in the short term.

In order to maintain the increase of performance, Nike company has no intention to slow down the pace of development, we have been working hard to move forward.